Stephen Semple

Stephen Semple is a marketing consultant, story collector, and storyteller. Each week he publishes another podcast teaching business owners the not so secret techniques that took famous businesses from mom and pop to major brands. To hire Stephen as a marketing consultant visit BusinessGrowthGuys.com To book Stephen as a speaker at your next event or have him appear on your podcast visit StephenSemple.com Don't miss out on the next great episode by entering your email below.

Stephen Semple

#069: Kenners Star Wars Toys – Thinking outside the empty box.

Kenner and Lucas make a last minute deal and an unconventional sales strategy wins the Toy Wars. Dave Young: Welcome to the Empire Builders Podcast, teaching business owners the not so secret techniques that took famous businesses from mom-and-pop to major brands. Stephen Semple is a marketing consultant, story collector and storyteller. I’m Stephen’s sidekick […]

#069: Kenners Star Wars Toys – Thinking outside the empty box. Read More »

#068: Sleemans – John Sleeman – My Aunt had the original beer recipe book

What do pirates, Al Capone, and getting your name and trademark have to do with Sleeman’s beer? Dave Young: Welcome to the Empire Builders Podcast, teaching business owners the not so secret techniques that took famous businesses from mom and pop to major brands. Stephen Semple is a marketing consultant, story collector, and storyteller. I’m

#068: Sleemans – John Sleeman – My Aunt had the original beer recipe book Read More »

#066: Famous Amos – We hope he made $100M in the last sale

Wally Amos built, sold, worked for, and quit. He got brought back and might have got a return on the final sale just because he liked baking cookies. Dave Young: Welcome to the Empire Builders Podcast, teaching business owners the not-so-secret techniques that took famous businesses from mom and pop to major brands. Stephen Semple is a

#066: Famous Amos – We hope he made $100M in the last sale Read More »

#065: Dyson – It sucks, but not enough.

That is the prospect’s dissatisfaction.  5,136 iterations later the problem is solved. Dave Young: Welcome to The Empire Builders Podcast, teaching business owners the not so secret techniques that took famous businesses from mom and pop to major brands. Stephen Semple is a marketing consultant, story collector, and storyteller. I’m Stephen sidekick and business partner,

#065: Dyson – It sucks, but not enough. Read More »

#064: The Jet Business – Close to the money, not close to the airport

I just had to walk in. Who puts a jet in the front window of an office building in London’s financial district? Dave Young: Welcome to the Empire Builders podcast, teaching business owners, the not so secret techniques that took famous businesses from mom and pop to major brands. Stephen Semple is a marketing consultant, story collector and storyteller.

#064: The Jet Business – Close to the money, not close to the airport Read More »

#063: Black & Decker – Making a better drill.

How do you turn it on and off without taking your hands off the device? Dave Young: Welcome to the Empire Builders Podcast, teaching business owners the not-so-secret techniques that took famous businesses from mom and pop to major brands. Stephen Semple is a marketing consultant, story collector, and storyteller. I’m Stephen’s sidekick and business partner, Dave

#063: Black & Decker – Making a better drill. Read More »

#062: Price on website?  We answer the question.

Armadura Metal Roof reveals the behind-the-scenes of putting their prices on the website and the positive change in customer behavior.  Dave Young: Welcome to The Empire Builders podcast, teaching business owners the not so secret techniques that took famous businesses from mom and pop to major brands. Steven Semple is a marketing consultant, story collector, and storyteller. I’m Steven’s

#062: Price on website?  We answer the question. Read More »

#061: Mrs. Fields – Why does the mall smell so delicious?

How giving away free samples created an empire of 250 stores worldwide in just 15 years, Debbie Fields’ success as an empire builder is inspiring. Dave Young: Welcome to the Empire Builders Podcast, teaching business owners the not-so-secret techniques that took famous businesses from mom and pop to major brands. Stephen Semple is a Marketing Consultant, story

#061: Mrs. Fields – Why does the mall smell so delicious? Read More »

#060: Leatherman – Is it a tool?  Is it a knife?  That was the problem.

Why did it take ten years to make the first sale? How did they grow to sell over three million tools a year? I’m not sure I could have done what Tim Leatherman did. Dave Young: Welcome to The Empire Builders Podcast, teaching business owners the not-so-secret techniques that took famous businesses from mom-and-pop to major brands.

#060: Leatherman – Is it a tool?  Is it a knife?  That was the problem. Read More »

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