The Empire Builders Podcast
#202: Sour Patch Kids – Gummy Bears Meet Cabbage Patch Kids
Sour Patch Kids were the result of paying attention to the industry and the wants and delights of the world at large. And delivering what the people wanted. Dave Young: ...
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#201: Cabela’s – From Furniture to Fishing Flies
1000 fishing flies and an ad that failed turned a furniture store family into a sporting goods store empire. Way to go Cabela’s. Dave Young: Welcome to the Empire Builders ...
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#200: Happy Meal – 35 Billion Served
Because of the Happy Meal McDonalds is the world’s largest toy distributor. Larger than Hasbro or Mattel. This is an Empire! Dave Young: Welcome to The Empire Builders Podcast, teaching ...
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#199: Supergoop – A Cancer Scare Jumpstarts An Empire
When a family friend is diagnosed with skin cancer, Holly Thaggard polls a bunch a skin care chemists and comes up with the Unseen Sunscreen. Dave Young: Welcome to The ...
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#198: Wizard Academy – Magical Communication
From writing a regular article in Radio Ink magazine to a weekly outbound memo to free clinics, Roy H. Williams created a marketing school like no other. Dave Young: Welcome ...
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