#154: Slinky – It’s Slinky, Oh What a Wonderful Toy

A failed suspension idea for the navy, slinky becomes a toy so popular they sell over 300 million of them. Dave Young: Welcome to the Empire Builders podcast, teaching business owners the not-so-secret techniques that took famous businesses from mom and pop to major brands. Stephen Semple is a marketing consultant, story collector, and storyteller. […]

#154: Slinky – It’s Slinky, Oh What a Wonderful Toy Read More »

#152: Social Media & Recruitment – A Case Study with No Bull RV

Building trust is not easy, but when you are consistent, unique and true to yourself people take notice. No Bull RV has done this very well. Dave Young: Welcome to the Empire Builders Podcast, teaching business owners the not-so-secret techniques that took famous businesses from mom and pop to major brands. Stephen Semple is a

#152: Social Media & Recruitment – A Case Study with No Bull RV Read More »

#151: Anacin – Unique Selling Proposition or Feelings?

The marketing for Anacin was brilliant and studied. Creating emotion around how you make others feel was a master class of messaging. Dave Young: Welcome to The Empire Builders Podcast, teaching business owners the not-so-secret techniques that took famous businesses from mom and pop to major brands. Stephen Semple is a marketing consultant, story collector

#151: Anacin – Unique Selling Proposition or Feelings? Read More »

#150: United Parcel Service – Delivery by Model “T”

California joins the union and messages need to be delivered. UPS had a solution and decided it needed to be luxury and efficient. Dave Young: Welcome to the Empire Builders podcast. Teaching business owners the not-so-secret techniques that took famous businesses from mom-and-pop, to major brands. Stephen Semple is a marketing consultant, story collector and

#150: United Parcel Service – Delivery by Model “T” Read More »

#148: Kodak – They Captured Their Own Moment

The amazing rise of Kodak was due to innovation after innovation and you’ll never guess why George Eastman called it Kodak. Dave Young: Welcome to the Empire Builders Podcast, teaching business owners the not-so-secret techniques that took famous businesses from mom-and-pop to major brands. Stephen Semple is a marketing consultant, story collector, and storyteller. I’m

#148: Kodak – They Captured Their Own Moment Read More »

Scroll to Top