May 2024

#154: Slinky – It’s Slinky, Oh What a Wonderful Toy

A failed suspension idea for the navy, slinky becomes a toy so popular they sell over 300 million of them. Dave Young: Welcome to the Empire Builders podcast, teaching business owners the not-so-secret techniques that took famous businesses from mom and pop to major brands. Stephen Semple is a marketing consultant, story collector, and storyteller. […]

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#152: Social Media & Recruitment – A Case Study with No Bull RV

Building trust is not easy, but when you are consistent, unique and true to yourself people take notice. No Bull RV has done this very well. Dave Young: Welcome to the Empire Builders Podcast, teaching business owners the not-so-secret techniques that took famous businesses from mom and pop to major brands. Stephen Semple is a

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#151: Anacin – Unique Selling Proposition or Feelings?

The marketing for Anacin was brilliant and studied. Creating emotion around how you make others feel was a master class of messaging. Dave Young: Welcome to The Empire Builders Podcast, teaching business owners the not-so-secret techniques that took famous businesses from mom and pop to major brands. Stephen Semple is a marketing consultant, story collector

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