Month: February 2022

#036: Hathaway Shirts and the most interesting man in the world, coincidence?

Hathaway shirt ads, the picture makes you read the headline, encouraging you to read the first line of body copy. The first line of copy makes you read the next and so on. The secret that David Olgivy leveraged to make Hathaway rich. Dave Young: Welcome to the Empire Builders podcast, teaching business owners the …

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#035: Ford Model T – I can’t get the pig slaughter house out of my mind.

What Henry Ford learned from a slaughter house and how it changed the world. Dave Young: Welcome to the Empire Builders Podcast, teaching business owners the not-so-secret techniques that took famous businesses from mom and pop to major brands. Dave Young: Stephen Semple is a marketing consultant, story collector and storyteller. I’m Stephen’s sidekick and …

#035: Ford Model T – I can’t get the pig slaughter house out of my mind. Read More »

#034: Springfree Trampoline – I’m a bad dad; I never got my kids a trampoline.

“I wanted a trampoline for my daughter. My wife said they were too dangerous. So I invented my own.” Dr. Keith Alexander, founder of Springfree, dedicated himself to creating the safest trampoline and elevating trampoline safety worldwide. David Young: Welcome to the Empire Builders podcast, teaching business owners the not-so-secret techniques that took famous businesses …

#034: Springfree Trampoline – I’m a bad dad; I never got my kids a trampoline. Read More »

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