The birth of Spider-Man. When Stan Lee was asked to create a new super hero he needed to get creative to avoid the cutting room floor. A new kind of hero and a tricky way to get his idea past the editor. Dave Young: Welcome to the Empire Builders Podcast, teaching business owners the not […]
#024: Spider-Man – Saved by a real Super Hero Read More »
Dr. Brinkley went to amazing lengths to market his business. It made him a multimillionaire in the 1920s. Today empire builders are doing the same thing. Only now they call it content marketing with lead magnets, tripwires and a funnel. Dave Young: Welcome to the Empire Builders podcast, teaching business owners the not so secret
#023: Dr. Brinkley – Way ahead of his time or complete quack? Read More »
It was first sold as a surgical antiseptic. Then a floor cleaner. Then a cure for STDs. The real success came when they help us get the girl. Learn how Listerine created the problem of bad breath so they could solve it. And help you get the girl. And grew by over 6,000% in 7
#022: Listerine – How to get the girl, by Listerine. Oh, and Axe. Read More »
How many people can you fit in a Volkswagen Beetle, the people’s car? The current world record is 20. Designed by Porsche, commissioned by Hitler, marketed by a Jewish agency, and adopted by the Hippies. The crazy story of the success of the VW Beetle and marketing used in the US market. Dave Young: Welcome
#021: VW Beetle – Hippies Endorse THE German MAN Read More »
