Month: October 2022

#072: Wendy’s Dave Thomas – Dave Thomas’s ideas grew KFC

The double burger becomes Wendy’s best seller without changing the price or the size.  It is a profit growing lesson for any business. Dave Young: Welcome to the Empire Builders podcast, teaching business owners the not so secret techniques that took famous businesses from mom and pop to major brands. Stephen Semple is a marketing consultant, …

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#071: Apple 1984 Ad – Most impactful commercials of all time

Stephen explains the teaser campaign, the glamour techniques, and the current conversation’s tie-ins that sold 72,000 Macintoshes in only 100 days back in 1984. Dave Young: Welcome to the Empire Builders Podcast, teaching business owners the not so secret techniques that took famous businesses from mom and pop to major brands. Stephen Semple is a …

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#070: PODS – What do you have in your storage?

How storing your stuff got easier, the story of portable on-demand storage. Dave Young: Welcome to the Empire Builders Podcast, teaching business owners the not so secret techniques that took famous businesses from mom and pop to major brands. Stephen Semple is a marketing consultant, story collector and storyteller. I’m Stephen’s sidekick and business partner, …

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#069: Kenners Star Wars Toys – Thinking outside the empty box.

Kenner and Lucas make a last minute deal and an unconventional sales strategy wins the Toy Wars. Dave Young: Welcome to the Empire Builders Podcast, teaching business owners the not so secret techniques that took famous businesses from mom-and-pop to major brands. Stephen Semple is a marketing consultant, story collector and storyteller. I’m Stephen’s sidekick …

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