Month: August 2022

#064: The Jet Business – Close to the money, not close to the airport

I just had to walk in. Who puts a jet in the front window of an office building in London’s financial district? Dave Young: Welcome to the Empire Builders podcast, teaching business owners, the not so secret techniques that took famous businesses from mom and pop to major brands. Stephen Semple is a marketing consultant, story collector and storyteller. …

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#063: Black & Decker – Making a better drill.

How do you turn it on and off without taking your hands off the device? Dave Young: Welcome to the Empire Builders Podcast, teaching business owners the not-so-secret techniques that took famous businesses from mom and pop to major brands. Stephen Semple is a marketing consultant, story collector, and storyteller. I’m Stephen’s sidekick and business partner, Dave …

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#062: Price on website?  We answer the question.

Armadura Metal Roof reveals the behind-the-scenes of putting their prices on the website and the positive change in customer behavior.  Dave Young: Welcome to The Empire Builders podcast, teaching business owners the not so secret techniques that took famous businesses from mom and pop to major brands. Steven Semple is a marketing consultant, story collector, and storyteller. I’m Steven’s …

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#061: Mrs. Fields – Why does the mall smell so delicious?

How giving away free samples created an empire of 250 stores worldwide in just 15 years, Debbie Fields’ success as an empire builder is inspiring. Dave Young: Welcome to the Empire Builders Podcast, teaching business owners the not-so-secret techniques that took famous businesses from mom and pop to major brands. Stephen Semple is a Marketing Consultant, story …

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#060: Leatherman – Is it a tool?  Is it a knife?  That was the problem.

Why did it take ten years to make the first sale? How did they grow to sell over three million tools a year? I’m not sure I could have done what Tim Leatherman did. Dave Young: Welcome to The Empire Builders Podcast, teaching business owners the not-so-secret techniques that took famous businesses from mom-and-pop to major brands. …

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