Month: March 2022

#042: Wrigley’s Origin – You buy the baking powder you get the gum

How the power of premiums created an empire.  Guess what the baking powder was used to sell? Dave Young: Welcome to the Empire Builders Podcast, teaching business owners the not so secret techniques that took famous businesses from mom and pop to major brands. Stephen Semple is a marketing consultant, story collector, and storyteller. I’m …

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#041: Nike – It took them seven years to break $1M in revenue

It was always about the runner. Nike goes from distributor to shoe manufacturer to work directly with the customer. Dave Young: Welcome to the Empire Builders Podcast, teaching business owners the not so secret techniques that took famous businesses from mom and pop to major brands. Stephen Semple is a marketing consultant, story collector and storyteller. I’m …

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#040: IMG – International Management Group. Who are these people?

Named the most powerful man in sports by Sports Illustrated in 1990, Mark McCormack founded the International Management Group in 1960. He started with Arnold Palmer and grew a sports management empire. Dave Young: Welcome to The Empire Builders Podcast, teaching business owners, the not-so-secret techniques that took famous businesses from mom and pop to …

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#039: Advertising Candy Bars – Why spend millions to gain 1% more market share?

It’s easier to convince someone to buy my chocolate if they already buy it – the secret to why someone would spend millions advertising a $2 item. How to grow market share. Dave Young: Welcome to The Empire Builders podcast, teaching business owners the not-so-secret techniques that took famous businesses from mom and pop to …

#039: Advertising Candy Bars – Why spend millions to gain 1% more market share? Read More »

#038: Amazon Style – WTF? Opening a brick-and-mortar clothing retail store?

Amazon Style opening in Los Angles is a bold move from the world’s largest clothing retailer. However, it appears they are taking a page out of Canada Goose’s book. Dave Young: Welcome to the Empire Builders Podcast, teaching business owners the not-so-secret techniques that took famous businesses from mom and pop to major brands. Stephen …

#038: Amazon Style – WTF? Opening a brick-and-mortar clothing retail store? Read More »

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