How the power of premiums created an empire. Guess what the baking powder was used to sell? Dave Young: Welcome to the Empire Builders Podcast, teaching business owners the not so secret techniques that took famous businesses from mom and pop to major brands. Stephen Semple is a marketing consultant, story collector, and storyteller. I’m […]
#042: Wrigley’s Origin – You buy the baking powder you get the gum Read More »
It was always about the runner. Nike goes from distributor to shoe manufacturer to work directly with the customer. Dave Young: Welcome to the Empire Builders Podcast, teaching business owners the not so secret techniques that took famous businesses from mom and pop to major brands. Stephen Semple is a marketing consultant, story collector and storyteller. I’m
#041: Nike – It took them seven years to break $1M in revenue Read More »
Named the most powerful man in sports by Sports Illustrated in 1990, Mark McCormack founded the International Management Group in 1960. He started with Arnold Palmer and grew a sports management empire. Dave Young: Welcome to The Empire Builders Podcast, teaching business owners, the not-so-secret techniques that took famous businesses from mom and pop to
#040: IMG – International Management Group. Who are these people? Read More »
It’s easier to convince someone to buy my chocolate if they already buy it – the secret to why someone would spend millions advertising a $2 item. How to grow market share. Dave Young: Welcome to The Empire Builders podcast, teaching business owners the not-so-secret techniques that took famous businesses from mom and pop to
#039: Advertising Candy Bars – Why spend millions to gain 1% more market share? Read More »
Amazon Style opening in Los Angles is a bold move from the world’s largest clothing retailer. However, it appears they are taking a page out of Canada Goose’s book. Dave Young: Welcome to the Empire Builders Podcast, teaching business owners the not-so-secret techniques that took famous businesses from mom and pop to major brands. Stephen
#038: Amazon Style – WTF? Opening a brick-and-mortar clothing retail store? Read More »
