Month: May 2022

#050: Phone Number Rant – We don’t need them anymore?

Nobody remembers phone numbers any more and don’t get me started on LOOOOONG domain names. Your designers and marketers should know better. Dave Young: Welcome to the Empire Builders podcast, teaching business owners, the not so secret techniques that took famous businesses from mom and pop to major brands. Stephen Semple is a marketing consultant …

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#049: Kool-Aid – Owning the customer from every angle

Edwin Perkins took inspiration from Jello to create a mail order empire.  Oh Yeah! From a General Store to a major brand. Dave Young: Welcome to the Empire Builders podcast, teaching business owners the not-so-secret techniques that took famous businesses from mom and pop to major brands. Stephen Semple is a marketing consultant, story collector, …

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