Podcast

#86: Schlitz – Discover the Schlitz Maneuver

The origin story of the beer that made Milwaukee famous and the character behind it. Dave Young: Welcome to the Empire Builders Podcast, teaching business owners the not-so-secret techniques that took famous businesses from mom-and-pop to major brands. Stephen Semple is a marketing consultant, story collector, and storyteller. I’m Stephen’s sidekick and business partner, Dave …

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#085: American Tobacco Company – The origin of the smoke break

Freemiums, Baseball trading cards, automatic cigarette machines, smoke breaks, Buck Duck and Duke University all in one podcast. Dave Young: Welcome to the Empire Builders Podcast, teaching business owners the not so secret techniques that took famous businesses from mom and pop to major brands. Stephen Semple is a marketing consultant, story collector, and storyteller. I’m Stephen’s …

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#083: Tempur-Pedic – Seeing an idea and being open to it.

I just gotta sell ten thousand mattresses. How hard can that be? Dave Young: Welcome to the “Empire Builders Podcast,” teaching business owners the not so secret techniques that took famous businesses from mom and pop to major brands. Stephen Semple is a marketing consultant, story collector, and storyteller. I’m Stephen’s sidekick and business partner, …

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#81: Vice Media – Heroin, Failure, Grit… and Disney????

Luck favors the heroin addict that refuses to give up! Just ask Disney. Dave Young: Welcome to the Empire Builders Podcast, teaching business owners the not so secret techniques that took famous businesses from mom and pop to major brands. Stephen Semple is a marketing consultant, story collector and storyteller. I’m Stephen’s sidekick and business …

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#080: Warby Parker – Losing your glasses sucks! Replacing sucks more.

Imagine these four MBAs sitting in class when their phones start blowing up with orders for eyeglasses after they lost the business idea competition at the Warton School of Business for the same idea. Dave Young: Welcome to the Empire Builders Podcast, teaching business owners the not so secret techniques that took famous businesses from …

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#079: Instagram – The day Obama joined, they new it was a big deal

How pivoting after an early discovery with customers led them to sell in just two years for a Billion dollars. Another story of giving the customer what they want, and they will make you successful. Dave Young: Welcome to the Empire Builders Podcast, teaching business owners the not-so-secret techniques that took famous businesses from mom …

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#077: Kodak – The fall of an Empire

Kodak had the cash cow, so why couldn’t they successfully transition into a digital company when they invented digital photography? Dave Young: Welcome to The Empire Builders Podcast, teaching business owners the not-so-secret techniques that took famous businesses from mom-and-pop to major brands. Stephen Semple is a marketing consultant, story collector, and storyteller. I’m Stephen’s sidekick …

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