Even if you make an awesome product, if you don’t help your perfect customer identify with your brand, it won’t sell. Dave Young: Welcome to the Empire Builders Podcast, teaching business owners the not so secret techniques that took famous businesses from mom-and-pop to major brands. Stephen Semple is a marketing consultant, story collector, and […]
#163: Lite Beer – Diet or Less Filling Read More »
David McConnell ditched his door to door book selling gig to pursue the bribe that he we giving for attention. Dave Young: Welcome to the Empire Builders podcast, teaching business owners the Not-So-secret techniques that took famous businesses from mom and pop to major brands. Stephen Semple is a marketing consultant, story collector, and storyteller.
#162: Avon – Ding Dong Avon Calling Read More »
Do not confuse Strategy with Best Practices. Creating a great strategy will allow you to stand out, not fit in. Dave Young: Welcome to The Empire Builders Podcast, teaching business owners the not-so-secret techniques that took famous businesses from mom and pop to major brands. Stephen Semple is a marketing consultant, story collector, and storyteller.
#161: How To Create A Strategy – Let’s get real. Read More »
What do you d What do you drink when water is not good for you and your only other option is alcohol? Well, you rename root tea to root beer. Dave Young: Welcome to the Empire Builders Podcast, teaching business owners the not-so-secret techniques that took famous businesses from mom and pop to major brands.
#160: Hires Root Beer – The Origin Of Root Beer Read More »
The secret to creating something viable is you better be highly engaged in it. Tope Awatona learned this lesson the hard way. Dave Young: Welcome to the Empire Builders podcast, teaching business owners the not-so-secret techniques that took famous businesses from mom and pop to major brands. Stephen Semple is a marketing consultant, story collector,
#159: Calendly – Made It Simple Read More »
Edwin Lowe, yes the Beano… uhm Bingo guy took all he learned and created Yahtzee. You need to be observant. Dave Young: Welcome to The Empire Builders Podcast, teaching business owners the not-so-secret techniques that took famous businesses from mom and pop to major brands. Stephen Semple is a marketing consultant, story collector, and storyteller.
#158: Yahtzee – Part Myth Part Real Read More »
Recognizing problems growing a new game and then looking for solutions that have worked in the past. WTG, Robert Angel. Dave Young: Welcome to the Empire Builders podcast, teaching business owners the not-so-secret techniques that took famous businesses from mom-and-pop to major brands. Stephen Semple is a marketing consultant, story collector, and storyteller. I’m Stephen’s
#157: Pictionary – Followed a Path To Success Read More »
Liquid Death is what happens when a very creative marketing guy got frustrated with the lack of courage from clients and bosses. Dave Young: Welcome to, The Empire Builders Podcast, teaching business owners the not-so-secret techniques that took famous businesses from mom and pop to major brands. Stephen Simple, is a Marketing Consultant, Story Collector,
#156: Liquid Death – 99% Marketing Read More »
Brian Cook is a force to be reckoned with and figured out how to redefine in-person service during a pandemic. Dave Young: Welcome to the Empire Builders podcast, teaching business owners the not-So-secret techniques that took famous businesses from mom and pop to major brands. Stephen Semple is a marketing consultant, story collector and storyteller.
#155: StretchMed – Starting a Franchise During a Pandemic Read More »
A failed suspension idea for the navy, slinky becomes a toy so popular they sell over 300 million of them. Dave Young: Welcome to the Empire Builders podcast, teaching business owners the not-so-secret techniques that took famous businesses from mom and pop to major brands. Stephen Semple is a marketing consultant, story collector, and storyteller.
#154: Slinky – It’s Slinky, Oh What a Wonderful Toy Read More »
