Podcast

#061: Mrs. Fields – Why does the mall smell so delicious?

How giving away free samples created an empire of 250 stores worldwide in just 15 years, Debbie Fields’ success as an empire builder is inspiring. Dave Young: Welcome to the Empire Builders Podcast, teaching business owners the not-so-secret techniques that took famous businesses from mom and pop to major brands. Stephen Semple is a Marketing Consultant, story …

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#060: Leatherman – Is it a tool?  Is it a knife?  That was the problem.

Why did it take ten years to make the first sale? How did they grow to sell over three million tools a year? I’m not sure I could have done what Tim Leatherman did. Dave Young: Welcome to The Empire Builders Podcast, teaching business owners the not-so-secret techniques that took famous businesses from mom-and-pop to major brands. …

#060: Leatherman – Is it a tool?  Is it a knife?  That was the problem. Read More »

#059: Demographics – Why there is such a shortage of workers

2020 first time in seventy years, people leaving and joining the workforce have reached the balance point. Ten years from now, more people will be leaving the workforce than entering. Dave Young: Welcome to the Empire Builders Podcast, teaching business owners the not-so-secret techniques that took famous businesses from mom and pop to major brands. …

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#057: Heinz – his favorite number was 5, and hers was 7

From debtors prison to the fastest-growing company in America. HJ Heinz is the story of fish guts, watery ooze, and new manufacturing breakthroughs. Dave Young: Welcome to the Empire Builders Podcast, teaching business owners the not-so-secret techniques that took famous businesses from mom and pop to major brands. Stephen Semple is a marketing consultant, story collector and …

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#056: Oldsmobile – launched the car industry by outsourcing, creating spinoffs like Dodge

They named the band REO Speedwagon from the REO Speed Wagon, a 1915 truck that Ransom Eli Olds designed. Doughty had seen the name written across the blackboard when he walked into his History of Transportation class on the first day they had decided to look for a name. Oldsmobile introduced the concept of outsourcing Dave …

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#055: Uncle Nearest – Story trumps almost everything

For Fawn Weaver the story of Uncle Nearest needed to be told. Learn how Fawn, with no distilling background, turned this story into one of the fastest growing Whiskey distilleries in America. Dave Young: Welcome to The Empire Builders Podcast, teaching business owners the not-so-secret techniques that took famous businesses from Mom and Pop to …

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#055.1 – Uncle Nearest Bonus – After listening to the story – you know you want to know how it tastes.

Stephen and David invite Gary Bernier and Maurning Mayzes to sample a bottle.  The result – 4 whisk(e)y sommeliers and lots of opinions. Dave Young: Welcome to the Empire Builders Podcast, teaching business owners the not-so-secret techniques that took famous businesses from mom and pop to major brands. Stephen Semple is a marketing consultant, story …

#055.1 – Uncle Nearest Bonus – After listening to the story – you know you want to know how it tastes. Read More »

#054: M.M. Lafleur – High Function, High Style

That’s not how fashionistas buy clothes, but we make and sell clothes for professional working women—a story about understanding your customer’s needs and developing to their needs. Dave Young: Welcome to The Empire Builders Podcast, teaching business owners the not-so-secret techniques that took famous businesses from mom and pop to major brands. Stephen Semple is …

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#053: Hallmark – When you care enough to send the very best.

It’s rare to find a company founded in 1910 that is still owned by the family today. What’s impressive is that they have achieved greater than 5 Billion in sales annually. Dave Young: Welcome to the Empire Builders podcast, teaching business owners the not-so-secret techniques that took famous businesses from mom and pop to major …

#053: Hallmark – When you care enough to send the very best. Read More »

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