Discover the origin of the blue ribbon and American-style lager with a ship captain that lost his ship and knew nothing about beer. Dave Young: Welcome to the Empire Builders Podcast, teaching business owners the not-so-secret techniques that took famous businesses from mom-and-pop to major brands. Stephen Semple is a marketing consultant, story collector, and …
#076: Captain Pabst – Could I ever use a cold beer! Read More »
Milton Hershey sees his first chocolate bar assembly line at the world’s fair in Chicago. Discover how he transitioned from Carmel to Chocolate. Dave Young: Welcome to the Empire Builders Podcast, teaching business owners the not so secret techniques that took famous businesses from mom and pop to major brands. Stephen Semple is a marketing …
#075: Hershey’s – Milton Hershey – How do I make Milk Chocolate? Read More »
The better product struggles to become more popular until they demonstrate it in a store window. Dave Young: Welcome to the Empire Builders Podcast, teaching business owners the not so secret techniques that took famous businesses from mom and pop to major brands. Steven Semple is a marketing consultant, story collector, and storyteller. I’m Steven’s …
Pearl farming became French Polynesia’s most significant export business because two yachts were docked next to one another, and the owners knew a guy. Dave Young: Welcome to the Empire Builders Podcast, teaching business owners the not so secret techniques that took famous businesses from mom and pop to major brands. Stephen Semple is a marketing …
The double burger becomes Wendy’s best seller without changing the price or the size. It is a profit growing lesson for any business. Dave Young: Welcome to the Empire Builders podcast, teaching business owners the not so secret techniques that took famous businesses from mom and pop to major brands. Stephen Semple is a marketing consultant, …
#072: Wendy’s Dave Thomas – Dave Thomas’s ideas grew KFC Read More »
Stephen explains the teaser campaign, the glamour techniques, and the current conversation’s tie-ins that sold 72,000 Macintoshes in only 100 days back in 1984. Dave Young: Welcome to the Empire Builders Podcast, teaching business owners the not so secret techniques that took famous businesses from mom and pop to major brands. Stephen Semple is a …
#071: Apple 1984 Ad – Most impactful commercials of all time Read More »
How storing your stuff got easier, the story of portable on-demand storage. Dave Young: Welcome to the Empire Builders Podcast, teaching business owners the not so secret techniques that took famous businesses from mom and pop to major brands. Stephen Semple is a marketing consultant, story collector and storyteller. I’m Stephen’s sidekick and business partner, …
Kenner and Lucas make a last minute deal and an unconventional sales strategy wins the Toy Wars. Dave Young: Welcome to the Empire Builders Podcast, teaching business owners the not so secret techniques that took famous businesses from mom-and-pop to major brands. Stephen Semple is a marketing consultant, story collector and storyteller. I’m Stephen’s sidekick …
#069: Kenners Star Wars Toys – Thinking outside the empty box. Read More »
What do pirates, Al Capone, and getting your name and trademark have to do with Sleeman’s beer? Dave Young: Welcome to the Empire Builders Podcast, teaching business owners the not so secret techniques that took famous businesses from mom and pop to major brands. Stephen Semple is a marketing consultant, story collector, and storyteller. I’m …
#068: Sleemans – John Sleeman – My Aunt had the original beer recipe book Read More »
CrossFit and paleo diets lead to the creation of RX Bars. Starting with only $10K, they sold for over $600M. Dave Young: Welcome to the Empire Builders Podcast, teaching business owners the not so secret techniques that took famous businesses from mom and pop to major brands. Steven Semple is a marketing consultant, story collector, …
