Month: April 2022

#046: Nespresso – 400 Nespresso’s drunk every second

Nespresso, a startup that failed twice before it took off, even though the machines were cheaper, no training was required, and it produced better quality coffee. It took glamour to create a successful launch. Dave Young: Welcome to The Empire Builders podcast, teaching business owners the not-so-secret techniques that took famous businesses from mom-and-pop to …

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#044: James Watt – The marketing story of horsepower

Cars are marketed today using the term horsepower. However, the term was created long before cars. Find out why James Watt invented the term. Dave Young: Welcome to The Empire Builders podcast, teaching business owners the not-so-secret techniques that took famous businesses from mom and pop to major brands. Stephen Semple is a marketing consultant, story collector, and …

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#043: Fox 40 – From referee to whistle entrepreneur

Ron Foxcroft launched his new business by blowing a whistle to get everyone’s attention. This quick demonstration showed he had solved the problem and understood his customer. Dave Young: Welcome to the Empire Builders Podcast, teaching business owners the not-so-secret techniques that took famous businesses from mom-and-pop to major brands. Stephen Semple is a marketing …

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