Starbucks was having a students going home issue and needed to keep selling coffee, so they copied and perfected as Seattle treat. Dave Young: Welcome to the Empire Builders Podcast, teaching business owners the not-so-secret techniques that took famous businesses from mom-and-pop to major brands. Stephen Semple is a marketing consultant, story collector, and storyteller. […]
#218: Frappuccino – Not A Brand??? Read More »
From feeling ripped off to inspired to Germany and then buying a manufacturing plant to stop the competitor. Wow, Harry’s was ready to fight. Dave Young: Welcome to the Empire Builders Podcast, teaching business owners the not so secret techniques that took famous businesses from mom and pop to major brands. Stephen Semple is a
#124: Harry’s – 0 To $1.4 Billion in 7 Years Read More »
What do you do when you have an itch that won’t go away? Pete Maldonado scratched his itch and didn’t quit until CHOMPS was born. Dave Young: Welcome to the Empire Builders Podcast, teaching business owners the not so secret techniques that took famous businesses from mom and pop to major brands. Stephen Semple is
#123: CHOMPS – A meat stick empire? Read More »
It is not the strongest or most intelligent of companies that become Empires. It is the company that is most willing to adapt. Netflix knows a thing or two about changing and growing and being know as a market leader. David Young: Welcome to The Empire Builders podcast, teaching business owners the not-so secret techniques
#018: Netflix – known for one thing; twice. Read More »
To grow your empire, you’ll need cash! The more available money, the faster you can expandyour empire. That’s why “Cash flow is King!” In the beginning, managing cash flow is easy. You know what money is going out what cash iscoming in. You can keep it all in your head. You’re probably doing cash accounting
Seven Success Strategies to improve Cash Flow Read More »
I wanted to send a new drug regulation booklet to clients in a Cracker Jack Box. The booklet was the free prize inside. “But it’s not professional,” says Dave the Regulatory Manager. His words stink up the room. The death stroke to a creative campaign. As a marketer who specializes in business to business, I have
But it’s not professional… Read More »
Hi, Steven Semple here. Wizard of Ads partner. And, what I’d like to talk to you about today is how difficult it is to stand out amongst all of the different advertising that we’re competing with. And how if you do get an ad to standout to recognize it for how special it is. Back
Advertising Competition – Two Ads Out of 3,000 Read More »
Winning requires leadership. To win, you need to think differently. What most people do is hang out with people in their industry, read their industry magazine and chase the industry leaders. They ask, “what are the successful people in my industry doing” and do that. Hello, that is following. That is the very definition of
There is a famous quote from John Wanamaker: “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” Wanamaker sent us on a quest to determine “what is working.” It is a worthy quest. Enter the Yellow Pages. They figured how to twist the Wanamaker Question to their own advantage. “Put
Last Touch Marketing Data Read More »
In every industry there are a few “seemingly” blessed businesses that have all the customers they can handle… and then some. Customers line up to buy from them, often waiting months until they can be serviced. So strong is the customers desire that they will wait and wait—and pay top dollar—even though other sellers are
