#107: Griffin Service – Pt. 2 – Turd buckets beware!

Tom Casey’s Griffin Service was sought after and sold because it became famous and stood for something. Do the work and treat people well. Dave Young: Welcome to The Empire Builders Podcast, teaching business owners the not-so-secret techniques that took famous businesses from mom and pop to major brands. Stephen Semple is a marketing consultant, …

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#105: Just Do It – Nike – The everyday athlete anthem

Facts tell, but stories sell. Nike needed to break away from the crowd and so they related to the everyday athlete. Dave Young: Welcome to The Empire Builders Podcast, teaching business owners the not so secret techniques that took famous businesses from mom-and-pop to major brands. Stephen Semple is a marketing consultant, story collector, and …

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#104: Jenga – J…J…J…Jenga. Take a block from the middle…

Leslie Scott got bored of a game and invented a new one, Jenga. She also almost went bankrupt trying to bring it to market. Dave Young: Welcome to the Empire Builders Podcast, teaching business owners the not-so-secret techniques that took famous businesses from mom and pop to major brands. Stephen Semple is a marketing consultant, …

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#102: PIT – Pit Crew Training to Business Training

Ben Cook describes how brilliantly trained NASCAR Pit Crews inspired an amazing business consulting division. Be open to new opportunities and nimble enough to adapt. Dave Young: Welcome to the Empire Builders Podcast, teaching business owners the not so secret techniques that took famous businesses from mom and pop to major brands. Stephen Semple is …

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#100: Brand & Branding – Feeling and Supporting that Feeling.

How do people think about your company? What do you do to support how they feel? How do you influence their feelings? Dave Young: Welcome to the Empire Builders Podcast, teaching business owners the not so secret techniques that took famous businesses from mom and pop to major brands. Stephen Semple is a marketing consultant, …

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