What started with an obsession with a beautiful Mexican shrub, turned into a Billion dollars in annual sales and a patent on the flower. Dave Young: Welcome to The Empire Builders Podcast, teaching business owners the not so secret techniques that took famous businesses from mom-and-pop to major brands. Stephen Semple is a marketing consultant, […]
#130: Poinsettia – Mexican Shrub to Christmas Icon Read More »
Bill Oesterle just wanted an easier way to renovate his home. Angie Hicks was a bright young intern. From answering phones to half of a Billion dollars. Dave Young: Welcome to the Empire Builders Podcast, teaching business owners the not so secret techniques that took famous businesses from mom and pop to major brands. Stephen
#129: Angie’s List – From Intern to Internet Read More »
Who is Dave Young and why does he make such a good side kick? Is it a short attention span or his years of radio and business acumen? Let’s find out. Dave Young: Welcome to the Empire Builders Podcast, teaching business owners the not so secret techniques that took famous businesses from mom and pop
#128: Behind The Scenes – Dave Young Read More »
Eliminate the friction… That is what Lee Marshall did time and time again to keep Wonder Bread and Hostess at the top. Even taking pointers from milk. Dave Young: Welcome to The Empire Builders Podcast, teaching business owners the not-so-secret techniques that took famous businesses from mom-and-pop to major brands. Stephen Semple is a marketing
#127: Wonder Bread – The best thing since… Read More »
Crazy innovations become future best practices. So what do you want your marketing goals to be set be based on? Dave Young: Welcome to the Empire Builders Podcast, teaching business owners the not-so-secret techniques that took famous businesses from Mom and Pop to major brands. Stephen Semple is a marketing consultant, story collector, and storyteller.
#126: Best Practices – Are they though??? Read More »
Joan, Lawrence and James went against what was common thought and practice of the time to create an absolute empire. Dave Young: Welcome to the Empire Builders Podcast, teaching business owners the not-so-secret techniques that took famous businesses from mom-and-pop to major brands. Stephen Semple is a marketing consultant, story collector, and storyteller. I’m Stephen’s
#125: Clairol – Challenged everyone. Read More »
From feeling ripped off to inspired to Germany and then buying a manufacturing plant to stop the competitor. Wow, Harry’s was ready to fight. Dave Young: Welcome to the Empire Builders Podcast, teaching business owners the not so secret techniques that took famous businesses from mom and pop to major brands. Stephen Semple is a
#124: Harry’s – 0 To $1.4 Billion in 7 Years Read More »
What do you do when you have an itch that won’t go away? Pete Maldonado scratched his itch and didn’t quit until CHOMPS was born. Dave Young: Welcome to the Empire Builders Podcast, teaching business owners the not so secret techniques that took famous businesses from mom and pop to major brands. Stephen Semple is
#123: CHOMPS – A meat stick empire? Read More »
Turning a life long passion for creating characters into a brilliant brand that sold for 400 Million Dollars. Oh, and sued Taco Bell. Dave Young: Welcome to the Empire Builders Podcast, teaching business owners the not-so-secret techniques that took famous businesses from mom-and-pop to major brands. Stephen Semple is a marketing consultant, story collector, and
#122: Sun Bum – People Surf in Frickin’ Michigan? Read More »
Not a direct path to popularity, but G.I. Joe the toy doesn’t give up. Hasbro was brilliant in finding ways for G.I. Joe to always be current. Dave Young: Welcome to The Empire Builders Podcast, teaching business owners the not so secret techniques that took famous businesses from mom and pop to major brands. Stephen
#121: G.I. Joe – The First Action Figure Read More »
