Not a direct path to popularity, but G.I. Joe the toy doesn’t give up. Hasbro was brilliant in finding ways for G.I. Joe to always be current. Dave Young: Welcome to The Empire Builders Podcast, teaching business owners the not so secret techniques that took famous businesses from mom and pop to major brands. Stephen […]

User experience versus the imagination. Matchbox light the imagination of playable toy car and Hot Wheels rolled out the playable version. Dave Young: Welcome to the Empire Builders Podcast, teaching business owners the not so secret techniques that took famous businesses from mom and pop to major brands. Stephen Semple is a marketing consultant, story

Have you every heard of the Yukadoodle? It was parent’s favorite toy. Now learn how that turned into Barbie. Dave Young: Welcome to the Empire Builders Podcast, teaching business owners the not so secret techniques that took famous businesses from Mom and Pop to major brands. Stephen Semple is a marketing consultant, story collector and

An accident that really happened by an accident. Erno Rubik created his cube to visualize 3D space, but people just wanted to solve a puzzle. Dave Young: Welcome to the Empire Builders Podcast, teaching business owners the not so secret techniques that took famous businesses from mom and pop to major brands. Stephen Simple is

Bill sells the family name and moves on from Whisky.  Marjorie knew he wasn’t happy and told him to make whisky again. Dave Young: Welcome to the Empire Builders Podcast, teaching business owners the not so secret techniques that took famous businesses from mom and pop to major brands. Stephen Semple is a marketing consultant, story

Two entrepreneurs, Russian Revolution, Prohibition, A-1 Steak Sauce, Grey Poupon mustard, two buddies having drinks over a failed business and a book turned movie. Dave Young: Welcome to the Empire Builders Podcast, teaching business owners the not so secret techniques that took famous businesses from mom-and-pop to major brands. Stephen Semple is a marketing consultant,

Isaac Singer had 2 passions, being a travelling actor, and inventing and improving things. He used one to fund the other. Dave Young: Welcome to The Empire Builders Podcast, teaching business owners the not so secret techniques that took famous businesses from mom and pop to major brands. Stephen Semple is a marketing consultant, story

When Spotify showed up and interrupted his revenue stream, Jack Conte didn’t roll over, he found a way to to help all creators. Dave Young: Welcome to the Empire Builders Podcast, teaching business owners the not-so secret techniques that took famous businesses from mom and pop to major brands. Stephen Semple is a marketing consultant,

Apparently copywrite laws were pretty weak during the great depression, so, Joseph Rosefield started Peter Pan and Skippy peanut butter. Dave Young: Welcome to The Empire Builders Podcast, teaching business owners the not so secret techniques that took famous businesses from mom and pop to major brands. Stephen Semple is a marketing consultant, story collector

Alexey Pajitnov was supposed to build voice recognition software for the Russian government. Instead he built a video game and gave it away. Dave Young: Welcome to the Empire Builders Podcast, teaching business owners the not so secret techniques that took famous businesses from mom and pop to major brands. Stephen Semple is a marketing