The Empire Builders Podcast
#049: Kool-Aid – Owning the customer from every angle
May 18, 2022
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Edwin Perkins took inspiration from Jello to create a mail order empire. Oh Yeah! From a General Store to a major brand. Dave Young: Welcome to the Empire Builders podcast, ...
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#048: Rolls Royce – Selling just the Brand.
May 11, 2022
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You’ll be shocked when you learn the Rolls Royce and Bentley sale details and what was sold, licensed, and protected. An epic story of Brand. Dave Young: Welcome to the Empire Builders podcast, ...
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#047: Whole Foods – How passion became an empire
May 4, 2022
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Whole Foods was founded in 1980 as a 10,500-foot location in Austin, TX. Thirty-seven years later, in 2017, Amazon bought it for $13.8B. Discover what made it attractive to Amazon. ...
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#046: Nespresso – 400 Nespresso’s drunk every second
April 27, 2022
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Nespresso, a startup that failed twice before it took off, even though the machines were cheaper, no training was required, and it produced better quality coffee. It took glamour to ...
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#045: KFC – The secret 11 herbs and spices
April 20, 2022
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He never gave up, put crazy miles on his car, promoted and sold Kentucky Fried Chicken (KFC), and worked well into his seventies. Dave Young: Welcome to The Empire Builders ...
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