The Empire Builders Podcast
#046: Nespresso – 400 Nespresso’s drunk every second
Nespresso, a startup that failed twice before it took off, even though the machines were cheaper, no training was required, and it produced better quality coffee. It took glamour to ...
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#045: KFC – The secret 11 herbs and spices
He never gave up, put crazy miles on his car, promoted and sold Kentucky Fried Chicken (KFC), and worked well into his seventies. Dave Young: Welcome to The Empire Builders ...
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#044: James Watt – The marketing story of horsepower
Cars are marketed today using the term horsepower. However, the term was created long before cars. Find out why James Watt invented the term. Dave Young: Welcome to The Empire Builders podcast, teaching ...
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#043: Fox 40 – From referee to whistle entrepreneur
Ron Foxcroft launched his new business by blowing a whistle to get everyone’s attention. This quick demonstration showed he had solved the problem and understood his customer. Dave Young: Welcome ...
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#042: Wrigley’s Origin – You buy the baking powder you get the gum
How the power of premiums created an empire. Guess what the baking powder was used to sell? Dave Young: Welcome to the Empire Builders Podcast, teaching business owners the not ...
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