The Empire Builders Podcast
#039: Advertising Candy Bars – Why spend millions to gain 1% more market share?
It’s easier to convince someone to buy my chocolate if they already buy it – the secret to why someone would spend millions advertising a $2 item. How to grow ...
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#038: Amazon Style – WTF? Opening a brick-and-mortar clothing retail store?
Amazon Style opening in Los Angles is a bold move from the world’s largest clothing retailer. However, it appears they are taking a page out of Canada Goose’s book. Dave ...
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#037: Inov-8 -Forged in the Fells #GetAGrip
Building out a niche allowed Wayne Edy to build a shoe company – Inov-8, sell it, and rebuy it. The story of trail and off-road runners and adventure-seeking hikers. Dave ...
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#036: Hathaway Shirts and the most interesting man in the world, coincidence?
Hathaway shirt ads, the picture makes you read the headline, encouraging you to read the first line of body copy. The first line of copy makes you read the next ...
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#035: Ford Model T – I can’t get the pig slaughter house out of my mind.
What Henry Ford learned from a slaughter house and how it changed the world. Dave Young: Welcome to the Empire Builders Podcast, teaching business owners the not-so-secret techniques that took ...
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