The Empire Builders Podcast
#023: Dr. Brinkley – Way ahead of his time or complete quack?
Dr. Brinkley went to amazing lengths to market his business. It made him a multimillionaire in the 1920s. Today empire builders are doing the same thing. Only now they call ...
Read More →
#022: Listerine – How to get the girl, by Listerine. Oh, and Axe.
It was first sold as a surgical antiseptic. Then a floor cleaner. Then a cure for STDs. The real success came when they help us get the girl. Learn how ...
Read More →
#021: VW Beetle – Hippies Endorse THE German MAN
How many people can you fit in a Volkswagen Beetle, the people’s car? The current world record is 20. Designed by Porsche, commissioned by Hitler, marketed by a Jewish agency, ...
Read More →
#020: Burt’s Bees – The accountant was only?!?
They needed to become more professional. So, what does a hippie do? They hired a 14-year-old to manage the books. This was before Clorox bought them for $925 million dollars. ...
Read More →
#019: Dollar General – What 75% of Americans won’t believe
You know that big yellow sign. 75% of all Americans live within 5 miles of a Dollar General. That’s right, 13,000 stores. Here is the amazing story of how J.L. ...
Read More →
Use search to locate a previous episode:
Listen On:
