The Empire Builders Podcast
#018: Netflix – known for one thing; twice.
It is not the strongest or most intelligent of companies that become Empires. It is the company that is most willing to adapt. Netflix knows a thing or two about ...
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#017: Coke – they already had an empire, but…
Coke. Hold on a minute. They are already an empire. This is a lesson on how no matter how big you are, no matter how much you spend, and even ...
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#016: Gaggia Espresso Machines had a problem
Gaggia espresso machines had a problem. What to do with the oily film that formed on the top of their espresso. The result built an empire and even changed how ...
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#015: An interview with a small business that applied the Wrigley formula from episode 4
Meet Rick Showers. He does not sell gum. He sells used RVs and he applied the lessons from Wrigley’s and is growing like crazy. New sales record after new sales ...
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#014: The birth of Play-doh. A cleaning agent becomes a toy.
Play-doh, seriously, it was not a toy. This is serious stuff. Learn how observing how your customer is using your products can lead to new product ideas and maybe even ...
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