The Empire Builders Podcast

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#061: Mrs. Fields – Why does the mall smell so delicious?

How giving away free samples created an empire of 250 stores worldwide in just 15 years, Debbie Fields’ success as an empire builder is inspiring. Dave Young: Welcome to the Empire Builders …

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Podcast

#060: Leatherman – Is it a tool?  Is it a knife?  That was the problem.

Why did it take ten years to make the first sale? How did they grow to sell over three million tools a year? I’m not sure I could have done …

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Podcast

#059: Demographics – Why there is such a shortage of workers

2020 first time in seventy years, people leaving and joining the workforce have reached the balance point. Ten years from now, more people will be leaving the workforce than entering. …

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Podcast

#058: Shreddies – Good good whole wheat Shreddies

Sold in Canada, UK, and Australia this breakfast cereal was a boring and dying brand until…. Find out how a simple twist made all the difference to their advertising and …

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Podcast

#057: Heinz – his favorite number was 5, and hers was 7

From debtors prison to the fastest-growing company in America. HJ Heinz is the story of fish guts, watery ooze, and new manufacturing breakthroughs. Dave Young: Welcome to the Empire Builders Podcast, teaching …

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Podcast

#056: Oldsmobile – launched the car industry by outsourcing, creating spinoffs like Dodge

They named the band REO Speedwagon from the REO Speed Wagon, a 1915 truck that Ransom Eli Olds designed. Doughty had seen the name written across the blackboard when he walked …

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