The Empire Builders Podcast
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#024: Spider-Man – Saved by a real Super Hero
The birth of Spider-Man. When Stan Lee was asked to create a new super hero he needed to get creative to avoid the cutting room floor. A new kind of …
#023: Dr. Brinkley – Way ahead of his time or complete quack?
Dr. Brinkley went to amazing lengths to market his business. It made him a multimillionaire in the 1920s. Today empire builders are doing the same thing. Only now they call …
#022: Listerine – How to get the girl, by Listerine. Oh, and Axe.
It was first sold as a surgical antiseptic. Then a floor cleaner. Then a cure for STDs. The real success came when they help us get the girl. Learn how …
#021: VW Beetle – Hippies Endorse THE German MAN
How many people can you fit in a Volkswagen Beetle, the people’s car? The current world record is 20. Designed by Porsche, commissioned by Hitler, marketed by a Jewish agency, …
#020: Burt’s Bees – The accountant was only?!?
They needed to become more professional. So, what does a hippie do? They hired a 14-year-old to manage the books. This was before Clorox bought them for $925 million dollars. …
#019: Dollar General – What 75% of Americans won’t believe
You know that big yellow sign. 75% of all Americans live within 5 miles of a Dollar General. That’s right, 13,000 stores. Here is the amazing story of how J.L. …