The Empire Builders Podcast
#022: Listerine – How to get the girl, by Listerine. Oh, and Axe.
It was first sold as a surgical antiseptic. Then a floor cleaner. Then a cure for STDs. The real success came when they help us get the girl. Learn how ...
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#021: VW Beetle – Hippies Endorse THE German MAN
How many people can you fit in a Volkswagen Beetle, the people’s car? The current world record is 20. Designed by Porsche, commissioned by Hitler, marketed by a Jewish agency, ...
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#020: Burt’s Bees – The accountant was only?!?
They needed to become more professional. So, what does a hippie do? They hired a 14-year-old to manage the books. This was before Clorox bought them for $925 million dollars. ...
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#019: Dollar General – What 75% of Americans won’t believe
You know that big yellow sign. 75% of all Americans live within 5 miles of a Dollar General. That’s right, 13,000 stores. Here is the amazing story of how J.L. ...
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#018: Netflix – known for one thing; twice.
It is not the strongest or most intelligent of companies that become Empires. It is the company that is most willing to adapt. Netflix knows a thing or two about ...
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