The Empire Builders Podcast
#017: Coke – they already had an empire, but…
Coke. Hold on a minute. They are already an empire. This is a lesson on how no matter how big you are, no matter how much you spend, and even ...
Read More →
#016: Gaggia Espresso Machines had a problem
Gaggia espresso machines had a problem. What to do with the oily film that formed on the top of their espresso. The result built an empire and even changed how ...
Read More →
#015: An interview with a small business that applied the Wrigley formula from episode 4
Meet Rick Showers. He does not sell gum. He sells used RVs and he applied the lessons from Wrigley’s and is growing like crazy. New sales record after new sales ...
Read More →
#014: The birth of Play-doh. A cleaning agent becomes a toy.
Play-doh, seriously, it was not a toy. This is serious stuff. Learn how observing how your customer is using your products can lead to new product ideas and maybe even ...
Read More →
#013: Get rid of all the bells and whistles. The Birth of the Sony Walkman
The staff, the critics, and retailers all said it would fail. It lacked all the things people wanted but gave them one thing they had not thought about. And a ...
Read More →
Use search to locate a previous episode:
Listen On:
