The Empire Builders Podcast
#151: Anacin – Unique Selling Proposition or Feelings?
The marketing for Anacin was brilliant and studied. Creating emotion around how you make others feel was a master class of messaging. Dave Young: Welcome to The Empire Builders Podcast, ...
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#150: United Parcel Service – Delivery by Model “T”
California joins the union and messages need to be delivered. UPS had a solution and decided it needed to be luxury and efficient. Dave Young: Welcome to the Empire Builders ...
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#149: History of Franchising – Making Millionaires
Stephen and Dave right a wrong from a previous episode and dive deep into the history of franchising. A system for making millionaires. Dave Young: Welcome to The Empire Builders ...
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#148: Kodak – They Captured Their Own Moment
The amazing rise of Kodak was due to innovation after innovation and you’ll never guess why George Eastman called it Kodak. Dave Young: Welcome to the Empire Builders Podcast, teaching ...
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#147: Cabbage Patch Kids – Popular ‘Til Everyone Had One
Martha had a great idea. Xavier had a bigger dream. Roger knew what to call them. The story of the Cabbage Patch Kids will surprise you. Dave Young: Welcome to ...
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