The Empire Builders Podcast

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#023: Dr. Brinkley – Way ahead of his time or complete quack?

Dr. Brinkley went to amazing lengths to market his business. It made him a multimillionaire in the 1920s. Today empire builders are doing the same thing. Only now they call ...
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Listerin
Podcast

#022: Listerine – How to get the girl, by Listerine. Oh, and Axe.

It was first sold as a surgical antiseptic.  Then a floor cleaner.  Then a cure for STDs.  The real success came when they help us get the girl.  Learn how ...
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Podcast

#021: VW Beetle – Hippies Endorse THE German MAN

How many people can you fit in a Volkswagen Beetle, the people’s car? The current world record is 20. Designed by Porsche, commissioned by Hitler, marketed by a Jewish agency, ...
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Burt's Bees
Podcast

#020: Burt’s Bees – The accountant was only?!?

They needed to become more professional.  So, what does a hippie do?  They hired a 14-year-old to manage the books.  This was before Clorox bought them for $925 million dollars.  ...
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Dollar General
Podcast

#019: Dollar General – What 75% of Americans won’t believe

You know that big yellow sign. 75% of all Americans live within 5 miles of a Dollar General. That’s right, 13,000 stores. Here is the amazing story of how J.L. ...
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Build Your Empire

#018: Netflix – known for one thing; twice.

It is not the strongest or most intelligent of companies that become Empires. It is the company that is most willing to adapt. Netflix knows a thing or two about ...
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