The Empire Builders Podcast
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#027 Michelin – A tale of content marketing circa 1900, how fine dining sells more tires
Way before “restaurants near me” and Google reviews, Michelin created their stars system for restaurants to sell more tires. Listen to a tale of very successful content marketing. Dave Young ...
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#026 Doordash – Ding, dong, your food is here; how food delivery became an app
How well do you know your customer? What would you do to get to know them better? Would you become a pizza delivery driver? Four guys build the first food ...
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#025: Supercuts – Find out what Big Macs and haircuts have in common.
How 2 hair stylist make over $20,000,000.00, five bucks at a time. Now that’s supersizing!!! Dave Young: Welcome to the Empire Builders podcast, teaching business owners the not so secret ...
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#024: Spider-Man – Saved by a real Super Hero
The birth of Spider-Man. When Stan Lee was asked to create a new super hero he needed to get creative to avoid the cutting room floor. A new kind of ...
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#023: Dr. Brinkley – Way ahead of his time or complete quack?
Dr. Brinkley went to amazing lengths to market his business. It made him a multimillionaire in the 1920s. Today empire builders are doing the same thing. Only now they call ...
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#022: Listerine – How to get the girl, by Listerine. Oh, and Axe.
It was first sold as a surgical antiseptic. Then a floor cleaner. Then a cure for STDs. The real success came when they help us get the girl. Learn how ...
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