The Empire Builders Podcast
#071: Apple 1984 Ad – Most impactful commercials of all time
Stephen explains the teaser campaign, the glamour techniques, and the current conversation’s tie-ins that sold 72,000 Macintoshes in only 100 days back in 1984. Dave Young: Welcome to the Empire ...
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#070: PODS – What do you have in your storage?
How storing your stuff got easier, the story of portable on-demand storage. Dave Young: Welcome to the Empire Builders Podcast, teaching business owners the not so secret techniques that took ...
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#069: Kenners Star Wars Toys – Thinking outside the empty box.
Kenner and Lucas make a last minute deal and an unconventional sales strategy wins the Toy Wars. Dave Young: Welcome to the Empire Builders Podcast, teaching business owners the not ...
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#068: Sleemans – John Sleeman – My Aunt had the original beer recipe book
What do pirates, Al Capone, and getting your name and trademark have to do with Sleeman’s beer? Dave Young: Welcome to the Empire Builders Podcast, teaching business owners the not ...
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#067: RX Bars – Could you fire your Mom?
CrossFit and paleo diets lead to the creation of RX Bars. Starting with only $10K, they sold for over $600M. Dave Young: Welcome to the Empire Builders Podcast, teaching business ...
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