Seeing that the world was getting faster and smaller, Howard Johnson started a hospitality empire. The first restaurant franchise. Dave Young: Welcome to the Empire Builders Podcast, teaching business owners the not-so-secret techniques that took famous businesses from mom-and-pop to major brands. Stephen Semple is a marketing consultant, story collector, and storyteller. I’m Stephen’s sidekick […]
#164: Howard Johnson’s – He Saw The Future Read More »
Even if you make an awesome product, if you don’t help your perfect customer identify with your brand, it won’t sell. Dave Young: Welcome to the Empire Builders Podcast, teaching business owners the not so secret techniques that took famous businesses from mom-and-pop to major brands. Stephen Semple is a marketing consultant, story collector, and
#163: Lite Beer – Diet or Less Filling Read More »
David McConnell ditched his door to door book selling gig to pursue the bribe that he we giving for attention. Dave Young: Welcome to the Empire Builders podcast, teaching business owners the Not-So-secret techniques that took famous businesses from mom and pop to major brands. Stephen Semple is a marketing consultant, story collector, and storyteller.
#162: Avon – Ding Dong Avon Calling Read More »
Do not confuse Strategy with Best Practices. Creating a great strategy will allow you to stand out, not fit in. Dave Young: Welcome to The Empire Builders Podcast, teaching business owners the not-so-secret techniques that took famous businesses from mom and pop to major brands. Stephen Semple is a marketing consultant, story collector, and storyteller.
#161: How To Create A Strategy – Let’s get real. Read More »
What do you d What do you drink when water is not good for you and your only other option is alcohol? Well, you rename root tea to root beer. Dave Young: Welcome to the Empire Builders Podcast, teaching business owners the not-so-secret techniques that took famous businesses from mom and pop to major brands.
#160: Hires Root Beer – The Origin Of Root Beer Read More »
