#186: Rolex – How To Promote a Premium Brand
Affinity marketing at it’s very, very finest. Rolex has made Mariners, Aviators, Drivers, etc, seek out and own a luxury time piece. Dave Young: Welcome to The Empire Builders Podcast, teaching business owners the not-so-secret techniques that took famous businesses from mom-and-pop to major brands. Stephen Semple is a marketing consultant, story collector, and storyteller. […]
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