CrossFit and paleo diets lead to the creation of RX Bars. Starting with only $10K, they sold for over $600M. Dave Young: Welcome to the Empire Builders Podcast, teaching business owners the not so secret techniques that took famous businesses from mom and pop to major brands. Steven Semple is a marketing consultant, story collector, […]
#067: RX Bars – Could you fire your Mom? Read More »
Wally Amos built, sold, worked for, and quit. He got brought back and might have got a return on the final sale just because he liked baking cookies. Dave Young: Welcome to the Empire Builders Podcast, teaching business owners the not-so-secret techniques that took famous businesses from mom and pop to major brands. Stephen Semple is a
#066: Famous Amos – We hope he made $100M in the last sale Read More »
That is the prospect’s dissatisfaction. 5,136 iterations later the problem is solved. Dave Young: Welcome to The Empire Builders Podcast, teaching business owners the not so secret techniques that took famous businesses from mom and pop to major brands. Stephen Semple is a marketing consultant, story collector, and storyteller. I’m Stephen sidekick and business partner,
#065: Dyson – It sucks, but not enough. Read More »
I just had to walk in. Who puts a jet in the front window of an office building in London’s financial district? Dave Young: Welcome to the Empire Builders podcast, teaching business owners, the not so secret techniques that took famous businesses from mom and pop to major brands. Stephen Semple is a marketing consultant, story collector and storyteller.
#064: The Jet Business – Close to the money, not close to the airport Read More »
How do you turn it on and off without taking your hands off the device? Dave Young: Welcome to the Empire Builders Podcast, teaching business owners the not-so-secret techniques that took famous businesses from mom and pop to major brands. Stephen Semple is a marketing consultant, story collector, and storyteller. I’m Stephen’s sidekick and business partner, Dave
#063: Black & Decker – Making a better drill. Read More »
Armadura Metal Roof reveals the behind-the-scenes of putting their prices on the website and the positive change in customer behavior. Dave Young: Welcome to The Empire Builders podcast, teaching business owners the not so secret techniques that took famous businesses from mom and pop to major brands. Steven Semple is a marketing consultant, story collector, and storyteller. I’m Steven’s
#062: Price on website? We answer the question. Read More »
How giving away free samples created an empire of 250 stores worldwide in just 15 years, Debbie Fields’ success as an empire builder is inspiring. Dave Young: Welcome to the Empire Builders Podcast, teaching business owners the not-so-secret techniques that took famous businesses from mom and pop to major brands. Stephen Semple is a Marketing Consultant, story
#061: Mrs. Fields – Why does the mall smell so delicious? Read More »
Why did it take ten years to make the first sale? How did they grow to sell over three million tools a year? I’m not sure I could have done what Tim Leatherman did. Dave Young: Welcome to The Empire Builders Podcast, teaching business owners the not-so-secret techniques that took famous businesses from mom-and-pop to major brands.
#060: Leatherman – Is it a tool? Is it a knife? That was the problem. Read More »
2020 first time in seventy years, people leaving and joining the workforce have reached the balance point. Ten years from now, more people will be leaving the workforce than entering. Dave Young: Welcome to the Empire Builders Podcast, teaching business owners the not-so-secret techniques that took famous businesses from mom and pop to major brands.
#059: Demographics – Why there is such a shortage of workers Read More »
Sold in Canada, UK, and Australia this breakfast cereal was a boring and dying brand until…. Find out how a simple twist made all the difference to their advertising and promotion Dave Young: Welcome to The Empire Builders podcast, teaching business owners the not-so-secret techniques that took famous businesses from mom and pop to major
#058: Shreddies – Good good whole wheat Shreddies Read More »
