Stephen Semple

Stephen Semple is a marketing consultant, story collector, and storyteller. Each week he publishes another podcast teaching business owners the not so secret techniques that took famous businesses from mom and pop to major brands. To hire Stephen as a marketing consultant visit BusinessGrowthGuys.com To book Stephen as a speaker at your next event or have him appear on your podcast visit StephenSemple.com Don't miss out on the next great episode by entering your email below.

Stephen Semple

#062: Price on website?  We answer the question.

Armadura Metal Roof reveals the behind-the-scenes of putting their prices on the website and the positive change in customer behavior.  Dave Young: Welcome to The Empire Builders podcast, teaching business owners the not so secret techniques that took famous businesses from mom and pop to major brands. Steven Semple is a marketing consultant, story collector, and storyteller. I’m Steven’s […]

#062: Price on website?  We answer the question. Read More »

#061: Mrs. Fields – Why does the mall smell so delicious?

How giving away free samples created an empire of 250 stores worldwide in just 15 years, Debbie Fields’ success as an empire builder is inspiring. Dave Young: Welcome to the Empire Builders Podcast, teaching business owners the not-so-secret techniques that took famous businesses from mom and pop to major brands. Stephen Semple is a Marketing Consultant, story

#061: Mrs. Fields – Why does the mall smell so delicious? Read More »

#060: Leatherman – Is it a tool?  Is it a knife?  That was the problem.

Why did it take ten years to make the first sale? How did they grow to sell over three million tools a year? I’m not sure I could have done what Tim Leatherman did. Dave Young: Welcome to The Empire Builders Podcast, teaching business owners the not-so-secret techniques that took famous businesses from mom-and-pop to major brands.

#060: Leatherman – Is it a tool?  Is it a knife?  That was the problem. Read More »

#059: Demographics – Why there is such a shortage of workers

2020 first time in seventy years, people leaving and joining the workforce have reached the balance point. Ten years from now, more people will be leaving the workforce than entering. Dave Young: Welcome to the Empire Builders Podcast, teaching business owners the not-so-secret techniques that took famous businesses from mom and pop to major brands.

#059: Demographics – Why there is such a shortage of workers Read More »

#057: Heinz – his favorite number was 5, and hers was 7

From debtors prison to the fastest-growing company in America. HJ Heinz is the story of fish guts, watery ooze, and new manufacturing breakthroughs. Dave Young: Welcome to the Empire Builders Podcast, teaching business owners the not-so-secret techniques that took famous businesses from mom and pop to major brands. Stephen Semple is a marketing consultant, story collector and

#057: Heinz – his favorite number was 5, and hers was 7 Read More »

#056: Oldsmobile – launched the car industry by outsourcing, creating spinoffs like Dodge

They named the band REO Speedwagon from the REO Speed Wagon, a 1915 truck that Ransom Eli Olds designed. Doughty had seen the name written across the blackboard when he walked into his History of Transportation class on the first day they had decided to look for a name. Oldsmobile introduced the concept of outsourcing Dave

#056: Oldsmobile – launched the car industry by outsourcing, creating spinoffs like Dodge Read More »

Time To Get Crazy

Have you noticed, when a new business is taking an industry by storm; more times than not, this upstart is led by a “nutty” outsider? This outsider does not follow industry norms and in fact they often do something that is considered “crazy”. Not best practices: CRAZY. There is a temptation to dismiss these crazy

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#055.1 – Uncle Nearest Bonus – After listening to the story – you know you want to know how it tastes.

Stephen and David invite Gary Bernier and Maurning Mayzes to sample a bottle.  The result – 4 whisk(e)y sommeliers and lots of opinions. Dave Young: Welcome to the Empire Builders Podcast, teaching business owners the not-so-secret techniques that took famous businesses from mom and pop to major brands. Stephen Semple is a marketing consultant, story

#055.1 – Uncle Nearest Bonus – After listening to the story – you know you want to know how it tastes. Read More »

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