I wanted to send a new drug regulation booklet to clients in a Cracker Jack Box. The booklet was the free prize inside. “But it’s not professional,” says Dave the Regulatory Manager. His words stink up the room. The death stroke to a creative campaign. As a marketer who specializes in business to business, I have […]
But it’s not professional… Read More »
This is a departure. In this episode Stephen Semple shares trends that he is seeing that is being embraced by retailers. Trends that are dangerously wrong. David Young: Welcome to the Empire Builders Podcast, teaching business owners the not-so-secret techniques that took famous businesses from Mom and Pop to major brands. Stephen Semple is a
#011: Retailers Beware! Read More »
In this episode you will learn about JD Power. Started over a kitchen table on April Fools and sold later for $400M USD this is the story of how to make your consulting service more valuable. David Young: Welcome to the Empire Builders Podcast, teaching business owners the not-so-secret techniques that took famous businesses from
#010: Who is JD Power? Is he a real person? Find out. Read More »
Hi, Steven Semple here. Wizard of Ads partner. And, what I’d like to talk to you about today is how difficult it is to stand out amongst all of the different advertising that we’re competing with. And how if you do get an ad to standout to recognize it for how special it is. Back
Advertising Competition – Two Ads Out of 3,000 Read More »
Sara Blakely was getting ready for a party when she realized she didn’t have the right undergarment to provide a smooth look. She cut off the feet off of her control top pantyhose and the crazy SPANX revolution began! Like all revolutions: it was not easy. David Young: Welcome to the Empire Builders Podcast. Teaching business owners the
#009: Armed with Scissors and an Idea a Billionaire is Born. The Spanx Story. Read More »
Domino’s was started in 1960 and grew to be the largest independent restaurant business on the planet. Started by an orphan who was swindled out his life savings. This is a true rags to riches story. Sometimes you just need to hang in there and not chicken out. David Young: Welcome to the Empire Builders
#008: What delivering newspapers taught me about pizza – The story of Domino’s. Read More »
Banana Republic was founded by 2 journalists with the dream to make a little extra money so they could travel. Little did they know they would create a fashion juggernaut that they sold to the GAP for hundreds of millions. David Young: Welcome to the “Empire Builders” podcast, teaching business owners the not-so-secret techniques that
#007: How $1,500 of Flea Market Garb became Banana Republic Read More »
Pat Weaver, you have not heard of him (maybe his daughter). But if you are a small business and have ever run an ad on TV or Radio you have him to thank. Pat created a new business model that changed everything. He did this by looking outside his industry and learning from others. And
#006: Pat Weaver Changed the Face of Advertising Forever Read More »
How a sip of espresso at a piazza in Italy transformed the coffee industry in North America. It seems obvious now. But trust me. This idea was crazy. Learn just how crazy it was. You may need to go to Italy for inspiration. David Young: Welcome to the Empire Builders Podcast, teaching business owners, the
#005: A Trip to Italy Changes Everything for Starbucks Read More »
Winning requires leadership. To win, you need to think differently. What most people do is hang out with people in their industry, read their industry magazine and chase the industry leaders. They ask, “what are the successful people in my industry doing” and do that. Hello, that is following. That is the very definition of
