Stephen Semple

Stephen Semple is a marketing consultant, story collector, and storyteller. Each week he publishes another podcast teaching business owners the not so secret techniques that took famous businesses from mom and pop to major brands. To hire Stephen as a marketing consultant visit BusinessGrowthGuys.com To book Stephen as a speaker at your next event or have him appear on your podcast visit StephenSemple.com Don't miss out on the next great episode by entering your email below.

Stephen Semple

#066: Famous Amos – We hope he made $100M in the last sale

Wally Amos built, sold, worked for, and quit. He got brought back and might have got a return on the final sale just because he liked baking cookies. Dave Young: Welcome to the Empire Builders Podcast, teaching business owners the not-so-secret techniques that took famous businesses from mom and pop to major brands. Stephen Semple is a …

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#065: Dyson – It sucks, but not enough.

That is the prospect’s dissatisfaction.  5,136 iterations later the problem is solved. Dave Young: Welcome to The Empire Builders Podcast, teaching business owners the not so secret techniques that took famous businesses from mom and pop to major brands. Stephen Semple is a marketing consultant, story collector, and storyteller. I’m Stephen sidekick and business partner, …

#065: Dyson – It sucks, but not enough. Read More »

#064: The Jet Business – Close to the money, not close to the airport

I just had to walk in. Who puts a jet in the front window of an office building in London’s financial district? Dave Young: Welcome to the Empire Builders podcast, teaching business owners, the not so secret techniques that took famous businesses from mom and pop to major brands. Stephen Semple is a marketing consultant, story collector and storyteller. …

#064: The Jet Business – Close to the money, not close to the airport Read More »

#063: Black & Decker – Making a better drill.

How do you turn it on and off without taking your hands off the device? Dave Young: Welcome to the Empire Builders Podcast, teaching business owners the not-so-secret techniques that took famous businesses from mom and pop to major brands. Stephen Semple is a marketing consultant, story collector, and storyteller. I’m Stephen’s sidekick and business partner, Dave …

#063: Black & Decker – Making a better drill. Read More »

#062: Price on website?  We answer the question.

Armadura Metal Roof reveals the behind-the-scenes of putting their prices on the website and the positive change in customer behavior.  Dave Young: Welcome to The Empire Builders podcast, teaching business owners the not so secret techniques that took famous businesses from mom and pop to major brands. Steven Semple is a marketing consultant, story collector, and storyteller. I’m Steven’s …

#062: Price on website?  We answer the question. Read More »

#061: Mrs. Fields – Why does the mall smell so delicious?

How giving away free samples created an empire of 250 stores worldwide in just 15 years, Debbie Fields’ success as an empire builder is inspiring. Dave Young: Welcome to the Empire Builders Podcast, teaching business owners the not-so-secret techniques that took famous businesses from mom and pop to major brands. Stephen Semple is a Marketing Consultant, story …

#061: Mrs. Fields – Why does the mall smell so delicious? Read More »

#060: Leatherman – Is it a tool?  Is it a knife?  That was the problem.

Why did it take ten years to make the first sale? How did they grow to sell over three million tools a year? I’m not sure I could have done what Tim Leatherman did. Dave Young: Welcome to The Empire Builders Podcast, teaching business owners the not-so-secret techniques that took famous businesses from mom-and-pop to major brands. …

#060: Leatherman – Is it a tool?  Is it a knife?  That was the problem. Read More »

#059: Demographics – Why there is such a shortage of workers

2020 first time in seventy years, people leaving and joining the workforce have reached the balance point. Ten years from now, more people will be leaving the workforce than entering. Dave Young: Welcome to the Empire Builders Podcast, teaching business owners the not-so-secret techniques that took famous businesses from mom and pop to major brands. …

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#057: Heinz – his favorite number was 5, and hers was 7

From debtors prison to the fastest-growing company in America. HJ Heinz is the story of fish guts, watery ooze, and new manufacturing breakthroughs. Dave Young: Welcome to the Empire Builders Podcast, teaching business owners the not-so-secret techniques that took famous businesses from mom and pop to major brands. Stephen Semple is a marketing consultant, story collector and …

#057: Heinz – his favorite number was 5, and hers was 7 Read More »

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