Turning a life long passion for creating characters into a brilliant brand that sold for 400 Million Dollars. Oh, and sued Taco Bell. Dave Young: Welcome to the Empire Builders Podcast, teaching business owners the not-so-secret techniques that took famous businesses from mom-and-pop to major brands. Stephen Semple is a marketing consultant, story collector, and […]
#122: Sun Bum – People Surf in Frickin’ Michigan? Read More »
Not a direct path to popularity, but G.I. Joe the toy doesn’t give up. Hasbro was brilliant in finding ways for G.I. Joe to always be current. Dave Young: Welcome to The Empire Builders Podcast, teaching business owners the not so secret techniques that took famous businesses from mom and pop to major brands. Stephen
#121: G.I. Joe – The First Action Figure Read More »
User experience versus the imagination. Matchbox light the imagination of playable toy car and Hot Wheels rolled out the playable version. Dave Young: Welcome to the Empire Builders Podcast, teaching business owners the not so secret techniques that took famous businesses from mom and pop to major brands. Stephen Semple is a marketing consultant, story
#120: Barbie, Hot Wheels, Matchbox – On to the cars… Read More »
Have you every heard of the Yukadoodle? It was parent’s favorite toy. Now learn how that turned into Barbie. Dave Young: Welcome to the Empire Builders Podcast, teaching business owners the not so secret techniques that took famous businesses from Mom and Pop to major brands. Stephen Semple is a marketing consultant, story collector and
#119: Barbie, Hot Wheels, Matchbox – Very Very Connected Read More »
An accident that really happened by an accident. Erno Rubik created his cube to visualize 3D space, but people just wanted to solve a puzzle. Dave Young: Welcome to the Empire Builders Podcast, teaching business owners the not so secret techniques that took famous businesses from mom and pop to major brands. Stephen Simple is
#118: Rubik’s Cube – Teaching Device or Toy? Read More »
Bill sells the family name and moves on from Whisky. Marjorie knew he wasn’t happy and told him to make whisky again. Dave Young: Welcome to the Empire Builders Podcast, teaching business owners the not so secret techniques that took famous businesses from mom and pop to major brands. Stephen Semple is a marketing consultant, story
#117: Maker’s Mark – A story of doing what you’re supposed to. Read More »
Two entrepreneurs, Russian Revolution, Prohibition, A-1 Steak Sauce, Grey Poupon mustard, two buddies having drinks over a failed business and a book turned movie. Dave Young: Welcome to the Empire Builders Podcast, teaching business owners the not so secret techniques that took famous businesses from mom-and-pop to major brands. Stephen Semple is a marketing consultant,
#116: Smirnoff – What a roller coaster ride… Read More »
Isaac Singer had 2 passions, being a travelling actor, and inventing and improving things. He used one to fund the other. Dave Young: Welcome to The Empire Builders Podcast, teaching business owners the not so secret techniques that took famous businesses from mom and pop to major brands. Stephen Semple is a marketing consultant, story
#115: Singer – Built a Better Sewing Machine But Nobody Bought It Until… Read More »
When Spotify showed up and interrupted his revenue stream, Jack Conte didn’t roll over, he found a way to to help all creators. Dave Young: Welcome to the Empire Builders Podcast, teaching business owners the not-so secret techniques that took famous businesses from mom and pop to major brands. Stephen Semple is a marketing consultant,
#114: Patreon – Spotify Kickstarted Patreon Read More »
Apparently copywrite laws were pretty weak during the great depression, so, Joseph Rosefield started Peter Pan and Skippy peanut butter. Dave Young: Welcome to The Empire Builders Podcast, teaching business owners the not so secret techniques that took famous businesses from mom and pop to major brands. Stephen Semple is a marketing consultant, story collector
#113: Joseph Rosefield – Father of Peanut Butter Read More »
