#036: Hathaway Shirts and the most interesting man in the world, coincidence?

Hathaway shirt ads, the picture makes you read the headline, encouraging you to read the first line of body copy. The first line of copy makes you read the next and so on. The secret that David Olgivy leveraged to make Hathaway rich. Dave Young: Welcome to the Empire Builders podcast, teaching business owners the […]

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#035: Ford Model T – I can’t get the pig slaughter house out of my mind.

What Henry Ford learned from a slaughter house and how it changed the world. Dave Young: Welcome to the Empire Builders Podcast, teaching business owners the not-so-secret techniques that took famous businesses from mom and pop to major brands. Dave Young: Stephen Semple is a marketing consultant, story collector and storyteller. I’m Stephen’s sidekick and

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#034: Springfree Trampoline – I’m a bad dad; I never got my kids a trampoline.

“I wanted a trampoline for my daughter. My wife said they were too dangerous. So I invented my own.” Dr. Keith Alexander, founder of Springfree, dedicated himself to creating the safest trampoline and elevating trampoline safety worldwide. David Young: Welcome to the Empire Builders podcast, teaching business owners the not-so-secret techniques that took famous businesses

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Warren Buffet

#032: Warren Buffett – His investing strategy needed a new business model

Just because that’s how things are done doesn’t mean it will work for you or your customers. Warren Buffet’s customer-first investment strategy caused him to rethink the entire investment business model. Dave Young: Welcome to The Empire Builders Podcast, teaching business owners the not-so-secret techniques that took famous businesses from mom-and-pop to major brands. Stephen

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#030 De Beers – Shiny rocks, engagement rings, world wide dominance.

How to take over the world the same way DeBeers did it, any business can follow this simple rinse and repeat formula. Dave Young: Welcome to the Empire Builders Podcast, teaching business owners the not-so-secret techniques that took famous businesses from mom and pop to major brands. Steven Semple is a marketing consultant, story collector

#030 De Beers – Shiny rocks, engagement rings, world wide dominance. Read More »

#027 Michelin – A tale of content marketing circa 1900, how fine dining sells more tires

Way before “restaurants near me” and Google reviews, Michelin created their stars system for restaurants to sell more tires. Listen to a tale of very successful content marketing. Dave Young Welcome to the Empire Builder Podcast, teaching business owners the not-so-secret techniques that took famous businesses from mom and pop to major brands. Stephen Semple

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