How well do you know your customer? What would you do to get to know them better? Would you become a pizza delivery driver? Four guys build the first food delivery app to solve a big problem for the restaurant industry. Dave Young: Welcome to the Empire Builders podcast, teaching business owners the not so […]
#026 Doordash – Ding, dong, your food is here; how food delivery became an app Read More »
How 2 hair stylist make over $20,000,000.00, five bucks at a time. Now that’s supersizing!!! Dave Young: Welcome to the Empire Builders podcast, teaching business owners the not so secret techniques that took famous businesses from mom and pop to major brands. Stephen Semple is a marketing consultant, story collector, and storyteller. I’m Stephen sidekick
#025: Supercuts – Find out what Big Macs and haircuts have in common. Read More »
The birth of Spider-Man. When Stan Lee was asked to create a new super hero he needed to get creative to avoid the cutting room floor. A new kind of hero and a tricky way to get his idea past the editor. Dave Young: Welcome to the Empire Builders Podcast, teaching business owners the not
#024: Spider-Man – Saved by a real Super Hero Read More »
Dr. Brinkley went to amazing lengths to market his business. It made him a multimillionaire in the 1920s. Today empire builders are doing the same thing. Only now they call it content marketing with lead magnets, tripwires and a funnel. Dave Young: Welcome to the Empire Builders podcast, teaching business owners the not so secret
#023: Dr. Brinkley – Way ahead of his time or complete quack? Read More »
It was first sold as a surgical antiseptic. Then a floor cleaner. Then a cure for STDs. The real success came when they help us get the girl. Learn how Listerine created the problem of bad breath so they could solve it. And help you get the girl. And grew by over 6,000% in 7
#022: Listerine – How to get the girl, by Listerine. Oh, and Axe. Read More »
How many people can you fit in a Volkswagen Beetle, the people’s car? The current world record is 20. Designed by Porsche, commissioned by Hitler, marketed by a Jewish agency, and adopted by the Hippies. The crazy story of the success of the VW Beetle and marketing used in the US market. Dave Young: Welcome
#021: VW Beetle – Hippies Endorse THE German MAN Read More »
If you’re in business, you can’t escape the culture discussion, but I want to warn you about a culture that can creep in right under your nose and undermine all your plans. It’s toxic, and I call it camp culture. Have you ever been to summer camp as a kid? You make new friends. You
Camp Culture undermines The Empire Read More »
They needed to become more professional. So, what does a hippie do? They hired a 14-year-old to manage the books. This was before Clorox bought them for $925 million dollars. Today, there is a Burt’s Bees Lip balm sold every second. This is a story that starts off the grid in Maine. Dave Young: Welcome
#020: Burt’s Bees – The accountant was only?!? Read More »
There are many books on business; however, these are our five favorites, probably because they are five of our mentors. The first is about achieving the right mindset for growing your empire, and the second is more nuts and bolts. The third is all about growing a sales team. The last two are about marketing
Five Must-Read Books for Empire Builders Read More »
You know that big yellow sign. 75% of all Americans live within 5 miles of a Dollar General. That’s right, 13,000 stores. Here is the amazing story of how J.L. Turner created this Empire. Dave Young: Welcome to the Empire Builders Podcast, teaching business owners the not so secret techniques that took famous businesses from
#019: Dollar General – What 75% of Americans won’t believe Read More »
