It was first sold as a surgical antiseptic. Then a floor cleaner. Then a cure for STDs. The real success came when they help us get the girl. Learn how Listerine created the problem of bad breath so they could solve it. And help you get the girl. And grew by over 6,000% in 7 […]
#022: Listerine – How to get the girl, by Listerine. Oh, and Axe. Read More »
How many people can you fit in a Volkswagen Beetle, the people’s car? The current world record is 20. Designed by Porsche, commissioned by Hitler, marketed by a Jewish agency, and adopted by the Hippies. The crazy story of the success of the VW Beetle and marketing used in the US market. Dave Young: Welcome
#021: VW Beetle – Hippies Endorse THE German MAN Read More »
If you’re in business, you can’t escape the culture discussion, but I want to warn you about a culture that can creep in right under your nose and undermine all your plans. It’s toxic, and I call it camp culture. Have you ever been to summer camp as a kid? You make new friends. You
Camp Culture undermines The Empire Read More »
They needed to become more professional. So, what does a hippie do? They hired a 14-year-old to manage the books. This was before Clorox bought them for $925 million dollars. Today, there is a Burt’s Bees Lip balm sold every second. This is a story that starts off the grid in Maine. Dave Young: Welcome
#020: Burt’s Bees – The accountant was only?!? Read More »
There are many books on business; however, these are our five favorites, probably because they are five of our mentors. The first is about achieving the right mindset for growing your empire, and the second is more nuts and bolts. The third is all about growing a sales team. The last two are about marketing
Five Must-Read Books for Empire Builders Read More »
You know that big yellow sign. 75% of all Americans live within 5 miles of a Dollar General. That’s right, 13,000 stores. Here is the amazing story of how J.L. Turner created this Empire. Dave Young: Welcome to the Empire Builders Podcast, teaching business owners the not so secret techniques that took famous businesses from
#019: Dollar General – What 75% of Americans won’t believe Read More »
It is not the strongest or most intelligent of companies that become Empires. It is the company that is most willing to adapt. Netflix knows a thing or two about changing and growing and being know as a market leader. David Young: Welcome to The Empire Builders podcast, teaching business owners the not-so secret techniques
#018: Netflix – known for one thing; twice. Read More »
To grow your empire, you’ll need cash! The more available money, the faster you can expandyour empire. That’s why “Cash flow is King!” In the beginning, managing cash flow is easy. You know what money is going out what cash iscoming in. You can keep it all in your head. You’re probably doing cash accounting
Seven Success Strategies to improve Cash Flow Read More »
Coke. Hold on a minute. They are already an empire. This is a lesson on how no matter how big you are, no matter how much you spend, and even if you are the best marketers on the planet; you cannot bend the consumer to your will. If you have ever thought that you can
#017: Coke – they already had an empire, but… Read More »
Gaggia espresso machines had a problem. What to do with the oily film that formed on the top of their espresso. The result built an empire and even changed how fine espresso is judged. This is a lesson of overcoming resistance to new innovations. David Young: Welcome to the Empire Builders Podcast, teaching business owners
#016: Gaggia Espresso Machines had a problem Read More »
