Pat Weaver, you have not heard of him (maybe his daughter). But if you are a small business and have ever run an ad on TV or Radio you have him to thank. Pat created a new business model that changed everything. He did this by looking outside his industry and learning from others. And […]
#006: Pat Weaver Changed the Face of Advertising Forever Read More »
How a sip of espresso at a piazza in Italy transformed the coffee industry in North America. It seems obvious now. But trust me. This idea was crazy. Learn just how crazy it was. You may need to go to Italy for inspiration. David Young: Welcome to the Empire Builders Podcast, teaching business owners, the
#005: A Trip to Italy Changes Everything for Starbucks Read More »
Winning requires leadership. To win, you need to think differently. What most people do is hang out with people in their industry, read their industry magazine and chase the industry leaders. They ask, “what are the successful people in my industry doing” and do that. Hello, that is following. That is the very definition of
At the top of their game the Wrigley’s family was one of the wealthiest families in the world. From Wrigley Field in Chicago to Wrigley Mansion in California. Learn how they broke into the big time when they actually had nothing to sell. David Young: Welcome to the Empire Builders podcast, teaching business owners the
#004: How to Build an Empire in Uncertain Times. The story of Wrigleys Read More »
Love him or hate him no other politician in our lifetime has created more press, more lovers and more haters than Donald J Trump. Learn the 7 communication strategies that he used to create his tribe and how you can use this to build yours. David Young: Welcome to the Empire Builders Podcast, teaching business
#003: Trump Decoded Read More »
The method that HBO uses to create Emmy Award winning shows and how you can apply this to have the best advertisements on the planet. I can guarantee you Ridley Scott would agree. David Young: Welcome to the Empire Builders Podcast, teaching business owners, the not-so-secret techniques that took famous businesses from mom and pop
Today, they have 50 salons and they’re doing $70 million in revenue.
#001: The Story of the Dry Bar Blow Out Read More »
There is a famous quote from John Wanamaker: “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” Wanamaker sent us on a quest to determine “what is working.” It is a worthy quest. Enter the Yellow Pages. They figured how to twist the Wanamaker Question to their own advantage. “Put
Last Touch Marketing Data Read More »
The Empire Builders Podcast is something that’s designed for business owners, entrepreneurs, people who I like to call business geeks, such like myself.
#000: What is the Empire Builders Podcast? Read More »
In every industry there are a few “seemingly” blessed businesses that have all the customers they can handle… and then some. Customers line up to buy from them, often waiting months until they can be serviced. So strong is the customers desire that they will wait and wait—and pay top dollar—even though other sellers are
