Xerox had an innovation department that put out some of the tech that we use on a daily basis, but never truly capitalized on it. Dave Young: Welcome to The Empire Builders Podcast, teaching business owners the not so secret techniques that took famous businesses from mom-and-pop to major brands. Stephen Semple is a marketing […]
#143: Xerox – Oops, Just Missed. Read More »
FedEx purchased Kinko’s for 2+ Billion Dollars. Kinko’s doesn’t exist any more, but I think we can all agree that Paul Orfelea built an empire. Dave Young: Welcome to The Empire Builders Podcast, teaching business owners the not so secret techniques that took famous businesses from mom and pop to major brands. Stephen Semple is
#142: Kinko’s – Kinky Red Hair to Copy Company Empire Read More »
We all think about the pop pop pop. But it works best when it doesn’t make a sound. Here is the beginning of Bubble Wrap and the Sealed Air Corporation. Dave Young: Welcome to The Empire Builders Podcast, teaching business owners the not-so-secret techniques that took famous businesses from mom-and-pop to major brands. Stephen Semple
#141: Bubble Wrap – Fidget Toy or Packing Safety? Read More »
Being willing to expose a weakness or a flaw or admitting a mistrake… uhm, sorry, A mistake allows people to know you are real. And real matters when building trust. Dave Young: Welcome to the Empire Builders Podcast, teaching business owners the not so secret techniques that took famous businesses from mom and pop to
#140: Building Trust – Using Social Media Read More »
A Canadian invention that sold for $80,000,000 to Hasbro in 1993. Now it is a worldwide sensation. Come on, you’ve played it. Dave Young: … welcome to The Empire Builders Podcast, teaching business owners the not-so-secret techniques that took famous businesses from mom-and-pop to major brands. Stephen Semple is a marketing consultant, story collector, and
#139: Trivial Pursuit – Hard, But Not Too Hard Read More »
Travelling is fun, but stressful. Is the destination going to look like the pictures on the website? Voila, Trip Advisor. Dave Young: Welcome to the Empire Builders Podcast, teaching business owners the not so secret techniques that took famous businesses from mom and pop to major brands. Stephen Semple is a marketing consultant, story collector,
#138: Trip Advisor – Because Real Matters Read More »
Labor shortages are affecting the hiring of good people. How does business change their recruiting practices to get the best workers? Dave Young: Welcome to the Empire Builders Podcast, teaching business owners the not so secret techniques that took famous businesses from mom and pop to major brands. Stephen Semple is a marketing consultant, story
#137: How To Recruit Good People Read More »
The real liquid solid for adults turned into Silly Putty for the kid inside all of us. Natural rubber was hard to get and Silly Putty was the mistake that created an empire. Dave Young: Welcome to the Empire Builders podcast, teaching business owners the not-so-secret techniques that took famous businesses from mom and pop
#136: Silly Putty – From War Effort To Childs Play Thing Read More »
Wouldn’t it be cool if there was a better built backpack that cost the same? The beginning of Herschel. How to feel established from day one? Dave Young: Welcome to The Empire Builders Podcast, teaching business owners the not-so-secret techniques that took famous businesses from mom and pop to major brands. Stephen Semple is a
#135: Herschel – Established by Design Read More »
The Randolph brothers busted a hole in the wall of their bakery to accommodate factory worker’s short break time. That was the first of 3 ways to create word of mouth. Dave Young: Welcome to the Empire Builders Podcast, teaching business owners the not-so-secret techniques that took famous businesses from Mom and Pop to major
#134: Krispy Kreme – Word of Mouth Masters Read More »
