How to take over the world the same way DeBeers did it, any business can follow this simple rinse and repeat formula. Dave Young: Welcome to the Empire Builders Podcast, teaching business owners the not-so-secret techniques that took famous businesses from mom and pop to major brands. Steven Semple is a marketing consultant, story collector […]
#030 De Beers – Shiny rocks, engagement rings, world wide dominance. Read More »
Beating the competition does not take sharpening your sword for the sword fight. It takes knowing to use a different weapon. Don’t try and beat your competitor at their game. Change the rules.
#029: David and Goliath – Don’t play Goliath’s Game Read More »
From homebuilder to the largest toy manufacturer in the world, Lego is a family business that has a history of innovating. Learn how they adapted to the challenges to create their success. Dave Young: Welcome to the Empire Builders podcast, teaching business owners the not-so-secret techniques that took famous businesses from mom-and-pop to major brands.
#028 Lego – 6 billion pieces stepped on Read More »
Way before “restaurants near me” and Google reviews, Michelin created their stars system for restaurants to sell more tires. Listen to a tale of very successful content marketing. Dave Young Welcome to the Empire Builder Podcast, teaching business owners the not-so-secret techniques that took famous businesses from mom and pop to major brands. Stephen Semple
#027 Michelin – A tale of content marketing circa 1900, how fine dining sells more tires Read More »
How well do you know your customer? What would you do to get to know them better? Would you become a pizza delivery driver? Four guys build the first food delivery app to solve a big problem for the restaurant industry. Dave Young: Welcome to the Empire Builders podcast, teaching business owners the not so
#026 Doordash – Ding, dong, your food is here; how food delivery became an app Read More »
How 2 hair stylist make over $20,000,000.00, five bucks at a time. Now that’s supersizing!!! Dave Young: Welcome to the Empire Builders podcast, teaching business owners the not so secret techniques that took famous businesses from mom and pop to major brands. Stephen Semple is a marketing consultant, story collector, and storyteller. I’m Stephen sidekick
#025: Supercuts – Find out what Big Macs and haircuts have in common. Read More »
The birth of Spider-Man. When Stan Lee was asked to create a new super hero he needed to get creative to avoid the cutting room floor. A new kind of hero and a tricky way to get his idea past the editor. Dave Young: Welcome to the Empire Builders Podcast, teaching business owners the not
#024: Spider-Man – Saved by a real Super Hero Read More »
Dr. Brinkley went to amazing lengths to market his business. It made him a multimillionaire in the 1920s. Today empire builders are doing the same thing. Only now they call it content marketing with lead magnets, tripwires and a funnel. Dave Young: Welcome to the Empire Builders podcast, teaching business owners the not so secret
#023: Dr. Brinkley – Way ahead of his time or complete quack? Read More »
It was first sold as a surgical antiseptic. Then a floor cleaner. Then a cure for STDs. The real success came when they help us get the girl. Learn how Listerine created the problem of bad breath so they could solve it. And help you get the girl. And grew by over 6,000% in 7
#022: Listerine – How to get the girl, by Listerine. Oh, and Axe. Read More »
How many people can you fit in a Volkswagen Beetle, the people’s car? The current world record is 20. Designed by Porsche, commissioned by Hitler, marketed by a Jewish agency, and adopted by the Hippies. The crazy story of the success of the VW Beetle and marketing used in the US market. Dave Young: Welcome
#021: VW Beetle – Hippies Endorse THE German MAN Read More »
