Facts tell, but stories sell. Nike needed to break away from the crowd and so they related to the everyday athlete. Dave Young: Welcome to The Empire Builders Podcast, teaching business owners the not so secret techniques that took famous businesses from mom-and-pop to major brands. Stephen Semple is a marketing consultant, story collector, and […]
#105: Just Do It – Nike – The everyday athlete anthem Read More »
Leslie Scott got bored of a game and invented a new one, Jenga. She also almost went bankrupt trying to bring it to market. Dave Young: Welcome to the Empire Builders Podcast, teaching business owners the not-so-secret techniques that took famous businesses from mom and pop to major brands. Stephen Semple is a marketing consultant,
#104: Jenga – J…J…J…Jenga. Take a block from the middle… Read More »
Understanding the relationship between the consumer and the web is how Paul English grew Kayak and sold it for 1.8 billion dollars. Dave Young: Welcome to the Empire Builders Podcast, teaching business owners the not so secret techniques that took famous businesses from mom and pop to major brands. Stephen Semple is a marketing consultant,
#103: Kayak – The lifetime value of a customer Read More »
Ben Cook describes how brilliantly trained NASCAR Pit Crews inspired an amazing business consulting division. Be open to new opportunities and nimble enough to adapt. Dave Young: Welcome to the Empire Builders Podcast, teaching business owners the not so secret techniques that took famous businesses from mom and pop to major brands. Stephen Semple is
#102: PIT – Pit Crew Training to Business Training Read More »
After a soul searching sabbatical and a very smelly #2 experience, Suzie knew that she finally had the right idea at the right scale to be sustainable. Welcome Poo Pourri. Dave Young: Welcome to The Empire Builders Podcast, teaching business owners the not-so-secret techniques that took famous businesses from mom and pop, to major brands.
#101: Poo Pourri – 100,000 5 Star Poops Read More »
How do people think about your company? What do you do to support how they feel? How do you influence their feelings? Dave Young: Welcome to the Empire Builders Podcast, teaching business owners the not so secret techniques that took famous businesses from mom and pop to major brands. Stephen Semple is a marketing consultant,
#100: Brand & Branding – Feeling and Supporting that Feeling. Read More »
HDTV was a great invention that made it tough on the make-up artists. Rea Ann Silva created a solution and a million sales later… Dave Young: Welcome to The Empire Builders Podcast, teaching business owners the not-so-secret techniques that took famous businesses from mom-and-pop to major brands. Stephen Semple is a marketing consultant, story collector,
#099: Beauty Blender – A million little sponges. Read More »
Clarence Birdseye was a very curious human and this lead him to owning 168 patents. To think he started as an 11 year old taxidermy teacher. Dave Young: Welcome to the Empire Builders Podcast, teaching business owners the not so secret techniques that took famous businesses from mom and pop to major brands. Stephen Simple
#098: Birdseye Frozen Food – Always Looking for a Better Way Read More »
1 Million followers on YouTube, crowd sourced distillery, whisk(e)y sommelier courses and a sought after consultant for the industry. Let’s listen up. Dave Young: Welcome to the Empire Builders Podcast, teaching business owners the not so secret techniques that took famous businesses from mom and pop to major brands. Stephen Semple is a marketing consultant,
#097: Daniel Whittington – The growth of a Whisk(e)y Empire Read More »
Job ad reads: If you are not a misfit do not apply. This was for the faculty. Teachers and professors had to think differently. Dave Young: Welcome to the Empire Builders Podcast, teaching business owners the not so secret techniques that took famous businesses from mom-and-pop to major brands. Stephen Semple is a marketing consultant,
#096: MIT – Media Lab – Humanizing Technology Read More »
