Stephen Semple

Stephen Semple is a marketing consultant, story collector, and storyteller. Each week he publishes another podcast teaching business owners the not so secret techniques that took famous businesses from mom and pop to major brands. To hire Stephen as a marketing consultant visit BusinessGrowthGuys.com To book Stephen as a speaker at your next event or have him appear on your podcast visit StephenSemple.com Don't miss out on the next great episode by entering your email below.

Stephen Semple

#044: James Watt – The marketing story of horsepower

Cars are marketed today using the term horsepower. However, the term was created long before cars. Find out why James Watt invented the term. Dave Young: Welcome to The Empire Builders podcast, teaching business owners the not-so-secret techniques that took famous businesses from mom and pop to major brands. Stephen Semple is a marketing consultant, story collector, and […]

#044: James Watt – The marketing story of horsepower Read More »

#043: Fox 40 – From referee to whistle entrepreneur

Ron Foxcroft launched his new business by blowing a whistle to get everyone’s attention. This quick demonstration showed he had solved the problem and understood his customer. Dave Young: Welcome to the Empire Builders Podcast, teaching business owners the not-so-secret techniques that took famous businesses from mom-and-pop to major brands. Stephen Semple is a marketing

#043: Fox 40 – From referee to whistle entrepreneur Read More »

#042: Wrigley’s Origin – You buy the baking powder you get the gum

How the power of premiums created an empire.  Guess what the baking powder was used to sell? Dave Young: Welcome to the Empire Builders Podcast, teaching business owners the not so secret techniques that took famous businesses from mom and pop to major brands. Stephen Semple is a marketing consultant, story collector, and storyteller. I’m

#042: Wrigley’s Origin – You buy the baking powder you get the gum Read More »

#041: Nike – It took them seven years to break $1M in revenue

It was always about the runner. Nike goes from distributor to shoe manufacturer to work directly with the customer. Dave Young: Welcome to the Empire Builders Podcast, teaching business owners the not so secret techniques that took famous businesses from mom and pop to major brands. Stephen Semple is a marketing consultant, story collector and storyteller. I’m

#041: Nike – It took them seven years to break $1M in revenue Read More »

#040: IMG – International Management Group. Who are these people?

Named the most powerful man in sports by Sports Illustrated in 1990, Mark McCormack founded the International Management Group in 1960. He started with Arnold Palmer and grew a sports management empire. Dave Young: Welcome to The Empire Builders Podcast, teaching business owners, the not-so-secret techniques that took famous businesses from mom and pop to

#040: IMG – International Management Group. Who are these people? Read More »

#039: Advertising Candy Bars – Why spend millions to gain 1% more market share?

It’s easier to convince someone to buy my chocolate if they already buy it – the secret to why someone would spend millions advertising a $2 item. How to grow market share. Dave Young: Welcome to The Empire Builders podcast, teaching business owners the not-so-secret techniques that took famous businesses from mom and pop to

#039: Advertising Candy Bars – Why spend millions to gain 1% more market share? Read More »

#038: Amazon Style – WTF? Opening a brick-and-mortar clothing retail store?

Amazon Style opening in Los Angles is a bold move from the world’s largest clothing retailer. However, it appears they are taking a page out of Canada Goose’s book. Dave Young: Welcome to the Empire Builders Podcast, teaching business owners the not-so-secret techniques that took famous businesses from mom and pop to major brands. Stephen

#038: Amazon Style – WTF? Opening a brick-and-mortar clothing retail store? Read More »

#036: Hathaway Shirts and the most interesting man in the world, coincidence?

Hathaway shirt ads, the picture makes you read the headline, encouraging you to read the first line of body copy. The first line of copy makes you read the next and so on. The secret that David Olgivy leveraged to make Hathaway rich. Dave Young: Welcome to the Empire Builders podcast, teaching business owners the

#036: Hathaway Shirts and the most interesting man in the world, coincidence? Read More »

#035: Ford Model T – I can’t get the pig slaughter house out of my mind.

What Henry Ford learned from a slaughter house and how it changed the world. Dave Young: Welcome to the Empire Builders Podcast, teaching business owners the not-so-secret techniques that took famous businesses from mom and pop to major brands. Dave Young: Stephen Semple is a marketing consultant, story collector and storyteller. I’m Stephen’s sidekick and

#035: Ford Model T – I can’t get the pig slaughter house out of my mind. Read More »

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