Stephen Semple

Stephen Semple is a marketing consultant, story collector, and storyteller. Each week he publishes another podcast teaching business owners the not so secret techniques that took famous businesses from mom and pop to major brands. To hire Stephen as a marketing consultant visit BusinessGrowthGuys.com To book Stephen as a speaker at your next event or have him appear on your podcast visit StephenSemple.com Don't miss out on the next great episode by entering your email below.

Stephen Semple

#080: Warby Parker – Losing your glasses sucks! Replacing sucks more.

Imagine these four MBAs sitting in class when their phones start blowing up with orders for eyeglasses after they lost the business idea competition at the Warton School of Business for the same idea. Dave Young: Welcome to the Empire Builders Podcast, teaching business owners the not so secret techniques that took famous businesses from […]

#080: Warby Parker – Losing your glasses sucks! Replacing sucks more. Read More »

#079: Instagram – The day Obama joined, they new it was a big deal

How pivoting after an early discovery with customers led them to sell in just two years for a Billion dollars. Another story of giving the customer what they want, and they will make you successful. Dave Young: Welcome to the Empire Builders Podcast, teaching business owners the not-so-secret techniques that took famous businesses from mom

#079: Instagram – The day Obama joined, they new it was a big deal Read More »

#077: Kodak – The fall of an Empire

Kodak had the cash cow, so why couldn’t they successfully transition into a digital company when they invented digital photography? Dave Young: Welcome to The Empire Builders Podcast, teaching business owners the not-so-secret techniques that took famous businesses from mom-and-pop to major brands. Stephen Semple is a marketing consultant, story collector, and storyteller. I’m Stephen’s sidekick

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#076: Captain Pabst – Could I ever use a cold beer!

Discover the origin of the blue ribbon and American-style lager with a ship captain that lost his ship and knew nothing about beer. Dave Young: Welcome to the Empire Builders Podcast, teaching business owners the not-so-secret techniques that took famous businesses from mom-and-pop to major brands. Stephen Semple is a marketing consultant, story collector, and

#076: Captain Pabst – Could I ever use a cold beer! Read More »

#075: Hershey’s – Milton Hershey – How do I make Milk Chocolate?

Milton Hershey sees his first chocolate bar assembly line at the world’s fair in Chicago. Discover how he transitioned from Carmel to Chocolate. Dave Young: Welcome to the Empire Builders Podcast, teaching business owners the not so secret techniques that took famous businesses from mom and pop to major brands. Stephen Semple is a marketing

#075: Hershey’s – Milton Hershey – How do I make Milk Chocolate? Read More »

#072: Wendy’s Dave Thomas – Dave Thomas’s ideas grew KFC

The double burger becomes Wendy’s best seller without changing the price or the size.  It is a profit growing lesson for any business. Dave Young: Welcome to the Empire Builders podcast, teaching business owners the not so secret techniques that took famous businesses from mom and pop to major brands. Stephen Semple is a marketing consultant,

#072: Wendy’s Dave Thomas – Dave Thomas’s ideas grew KFC Read More »

#071: Apple 1984 Ad – Most impactful commercials of all time

Stephen explains the teaser campaign, the glamour techniques, and the current conversation’s tie-ins that sold 72,000 Macintoshes in only 100 days back in 1984. Dave Young: Welcome to the Empire Builders Podcast, teaching business owners the not so secret techniques that took famous businesses from mom and pop to major brands. Stephen Semple is a

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