Gaggia espresso machines had a problem. What to do with the oily film that formed on the top of their espresso. The result built an empire and even changed how fine espresso is judged. This is a lesson of overcoming resistance to new innovations. David Young: Welcome to the Empire Builders Podcast, teaching business owners […]
#016: Gaggia Espresso Machines had a problem Read More »
Meet Rick Showers. He does not sell gum. He sells used RVs and he applied the lessons from Wrigley’s and is growing like crazy. New sales record after new sales record. Learn what he is doing to grow and the lessons he has learned along the way. David Young: Welcome to the Empire Builders podcast,
#015: An interview with a small business that applied the Wrigley formula from episode 4 Read More »
Play-doh, seriously, it was not a toy. This is serious stuff. Learn how observing how your customer is using your products can lead to new product ideas and maybe even save your company. You will also learn the mystery of how they created the name. The first idea was doozy. David Young: Welcome to the
#014: The birth of Play-doh. A cleaning agent becomes a toy. Read More »
The staff, the critics, and retailers all said it would fail. It lacked all the things people wanted but gave them one thing they had not thought about. And a star is born. David Young: Welcome to the Empire Builders podcast, teaching business owners the not-so-secret techniques that took famous businesses from mom and pop
#013: Get rid of all the bells and whistles. The Birth of the Sony Walkman Read More »
Canada Goose is the second fastest growing luxury brand in the world. They have created an amazing store experience that at the same time makes it easier to manage the store and reduces inventory costs. And it is easy to do. David Young: Welcome to the Empire Builders podcast, teaching business owners the not so
#012: How to marry brick and mortar with online retailing. The Canada Goose way. Read More »
I wanted to send a new drug regulation booklet to clients in a Cracker Jack Box. The booklet was the free prize inside. “But it’s not professional,” says Dave the Regulatory Manager. His words stink up the room. The death stroke to a creative campaign. As a marketer who specializes in business to business, I have
But it’s not professional… Read More »
This is a departure. In this episode Stephen Semple shares trends that he is seeing that is being embraced by retailers. Trends that are dangerously wrong. David Young: Welcome to the Empire Builders Podcast, teaching business owners the not-so-secret techniques that took famous businesses from Mom and Pop to major brands. Stephen Semple is a
#011: Retailers Beware! Read More »
In this episode you will learn about JD Power. Started over a kitchen table on April Fools and sold later for $400M USD this is the story of how to make your consulting service more valuable. David Young: Welcome to the Empire Builders Podcast, teaching business owners the not-so-secret techniques that took famous businesses from
#010: Who is JD Power? Is he a real person? Find out. Read More »
Hi, Steven Semple here. Wizard of Ads partner. And, what I’d like to talk to you about today is how difficult it is to stand out amongst all of the different advertising that we’re competing with. And how if you do get an ad to standout to recognize it for how special it is. Back
Advertising Competition – Two Ads Out of 3,000 Read More »
Sara Blakely was getting ready for a party when she realized she didn’t have the right undergarment to provide a smooth look. She cut off the feet off of her control top pantyhose and the crazy SPANX revolution began! Like all revolutions: it was not easy. David Young: Welcome to the Empire Builders Podcast. Teaching business owners the
#009: Armed with Scissors and an Idea a Billionaire is Born. The Spanx Story. Read More »
