How many people can you fit in a Volkswagen Beetle, the people’s car? The current world record is 20. Designed by Porsche, commissioned by Hitler, marketed by a Jewish agency, and adopted by the Hippies. The crazy story of the success of the VW Beetle and marketing used in the US market. Dave Young: Welcome […]
#021: VW Beetle – Hippies Endorse THE German MAN Read More »
They needed to become more professional. So, what does a hippie do? They hired a 14-year-old to manage the books. This was before Clorox bought them for $925 million dollars. Today, there is a Burt’s Bees Lip balm sold every second. This is a story that starts off the grid in Maine. Dave Young: Welcome
#020: Burt’s Bees – The accountant was only?!? Read More »
You know that big yellow sign. 75% of all Americans live within 5 miles of a Dollar General. That’s right, 13,000 stores. Here is the amazing story of how J.L. Turner created this Empire. Dave Young: Welcome to the Empire Builders Podcast, teaching business owners the not so secret techniques that took famous businesses from
#019: Dollar General – What 75% of Americans won’t believe Read More »
It is not the strongest or most intelligent of companies that become Empires. It is the company that is most willing to adapt. Netflix knows a thing or two about changing and growing and being know as a market leader. David Young: Welcome to The Empire Builders podcast, teaching business owners the not-so secret techniques
#018: Netflix – known for one thing; twice. Read More »
Coke. Hold on a minute. They are already an empire. This is a lesson on how no matter how big you are, no matter how much you spend, and even if you are the best marketers on the planet; you cannot bend the consumer to your will. If you have ever thought that you can
#017: Coke – they already had an empire, but… Read More »
Gaggia espresso machines had a problem. What to do with the oily film that formed on the top of their espresso. The result built an empire and even changed how fine espresso is judged. This is a lesson of overcoming resistance to new innovations. David Young: Welcome to the Empire Builders Podcast, teaching business owners
#016: Gaggia Espresso Machines had a problem Read More »
Meet Rick Showers. He does not sell gum. He sells used RVs and he applied the lessons from Wrigley’s and is growing like crazy. New sales record after new sales record. Learn what he is doing to grow and the lessons he has learned along the way. David Young: Welcome to the Empire Builders podcast,
#015: An interview with a small business that applied the Wrigley formula from episode 4 Read More »
Play-doh, seriously, it was not a toy. This is serious stuff. Learn how observing how your customer is using your products can lead to new product ideas and maybe even save your company. You will also learn the mystery of how they created the name. The first idea was doozy. David Young: Welcome to the
#014: The birth of Play-doh. A cleaning agent becomes a toy. Read More »
The staff, the critics, and retailers all said it would fail. It lacked all the things people wanted but gave them one thing they had not thought about. And a star is born. David Young: Welcome to the Empire Builders podcast, teaching business owners the not-so-secret techniques that took famous businesses from mom and pop
#013: Get rid of all the bells and whistles. The Birth of the Sony Walkman Read More »
Canada Goose is the second fastest growing luxury brand in the world. They have created an amazing store experience that at the same time makes it easier to manage the store and reduces inventory costs. And it is easy to do. David Young: Welcome to the Empire Builders podcast, teaching business owners the not so
#012: How to marry brick and mortar with online retailing. The Canada Goose way. Read More »
