Eliminate the friction… That is what Lee Marshall did time and time again to keep Wonder Bread and Hostess at the top. Even taking pointers from milk. Dave Young: Welcome to The Empire Builders Podcast, teaching business owners the not-so-secret techniques that took famous businesses from mom-and-pop to major brands. Stephen Semple is a marketing […]
#127: Wonder Bread – The best thing since… Read More »
Crazy innovations become future best practices. So what do you want your marketing goals to be set be based on? Dave Young: Welcome to the Empire Builders Podcast, teaching business owners the not-so-secret techniques that took famous businesses from Mom and Pop to major brands. Stephen Semple is a marketing consultant, story collector, and storyteller.
#126: Best Practices – Are they though??? Read More »
Joan, Lawrence and James went against what was common thought and practice of the time to create an absolute empire. Dave Young: Welcome to the Empire Builders Podcast, teaching business owners the not-so-secret techniques that took famous businesses from mom-and-pop to major brands. Stephen Semple is a marketing consultant, story collector, and storyteller. I’m Stephen’s
#125: Clairol – Challenged everyone. Read More »
From feeling ripped off to inspired to Germany and then buying a manufacturing plant to stop the competitor. Wow, Harry’s was ready to fight. Dave Young: Welcome to the Empire Builders Podcast, teaching business owners the not so secret techniques that took famous businesses from mom and pop to major brands. Stephen Semple is a
#124: Harry’s – 0 To $1.4 Billion in 7 Years Read More »
What do you do when you have an itch that won’t go away? Pete Maldonado scratched his itch and didn’t quit until CHOMPS was born. Dave Young: Welcome to the Empire Builders Podcast, teaching business owners the not so secret techniques that took famous businesses from mom and pop to major brands. Stephen Semple is
#123: CHOMPS – A meat stick empire? Read More »
Turning a life long passion for creating characters into a brilliant brand that sold for 400 Million Dollars. Oh, and sued Taco Bell. Dave Young: Welcome to the Empire Builders Podcast, teaching business owners the not-so-secret techniques that took famous businesses from mom-and-pop to major brands. Stephen Semple is a marketing consultant, story collector, and
#122: Sun Bum – People Surf in Frickin’ Michigan? Read More »
Not a direct path to popularity, but G.I. Joe the toy doesn’t give up. Hasbro was brilliant in finding ways for G.I. Joe to always be current. Dave Young: Welcome to The Empire Builders Podcast, teaching business owners the not so secret techniques that took famous businesses from mom and pop to major brands. Stephen
#121: G.I. Joe – The First Action Figure Read More »
User experience versus the imagination. Matchbox light the imagination of playable toy car and Hot Wheels rolled out the playable version. Dave Young: Welcome to the Empire Builders Podcast, teaching business owners the not so secret techniques that took famous businesses from mom and pop to major brands. Stephen Semple is a marketing consultant, story
#120: Barbie, Hot Wheels, Matchbox – On to the cars… Read More »
Have you every heard of the Yukadoodle? It was parent’s favorite toy. Now learn how that turned into Barbie. Dave Young: Welcome to the Empire Builders Podcast, teaching business owners the not so secret techniques that took famous businesses from Mom and Pop to major brands. Stephen Semple is a marketing consultant, story collector and
#119: Barbie, Hot Wheels, Matchbox – Very Very Connected Read More »
An accident that really happened by an accident. Erno Rubik created his cube to visualize 3D space, but people just wanted to solve a puzzle. Dave Young: Welcome to the Empire Builders Podcast, teaching business owners the not so secret techniques that took famous businesses from mom and pop to major brands. Stephen Simple is
#118: Rubik’s Cube – Teaching Device or Toy? Read More »
