Wolfman Jack was a larger than life Radio DJ that broke out after he adopted a persona and created a very interesting character. Can you say marketing? Dave Young: Welcome to the Empire Builders Podcast, teaching business owners the not so secret techniques that took famous businesses from mom and pop to major brands. Stephen […]
#109: Wolfman Jack – The Man, The Myth, The Howl Read More »
Frank Zamboni couldn’t stand the time it took to resurface the ice on a massive ice rink in L.A. So, he invented a better way. Dave Young: Welcome to The Empire Builders Podcast, teaching business owners the not so secret techniques that took famous businesses from mom and pop to major brands. Stephen Semple is
#108: Zamboni – Really? Invented in L.A.? Read More »
Tom Casey’s Griffin Service was sought after and sold because it became famous and stood for something. Do the work and treat people well. Dave Young: Welcome to The Empire Builders Podcast, teaching business owners the not-so-secret techniques that took famous businesses from mom and pop to major brands. Stephen Semple is a marketing consultant,
#107: Griffin Service – Pt. 2 – Turd buckets beware! Read More »
Tom Casey tells us how a health scare jump started his change in life that lead to the birth of Griffin Home Service. This guy is awesome. Dave Young: Welcome to the Empire Builders Podcast, teaching business owners the not so secret techniques that took famous businesses from mom and pop to major brands. Stephen
#106: Griffin Service – Pt. 1 – Tom Casey is an S.O.B. Read More »
Facts tell, but stories sell. Nike needed to break away from the crowd and so they related to the everyday athlete. Dave Young: Welcome to The Empire Builders Podcast, teaching business owners the not so secret techniques that took famous businesses from mom-and-pop to major brands. Stephen Semple is a marketing consultant, story collector, and
#105: Just Do It – Nike – The everyday athlete anthem Read More »
Leslie Scott got bored of a game and invented a new one, Jenga. She also almost went bankrupt trying to bring it to market. Dave Young: Welcome to the Empire Builders Podcast, teaching business owners the not-so-secret techniques that took famous businesses from mom and pop to major brands. Stephen Semple is a marketing consultant,
#104: Jenga – J…J…J…Jenga. Take a block from the middle… Read More »
Understanding the relationship between the consumer and the web is how Paul English grew Kayak and sold it for 1.8 billion dollars. Dave Young: Welcome to the Empire Builders Podcast, teaching business owners the not so secret techniques that took famous businesses from mom and pop to major brands. Stephen Semple is a marketing consultant,
#103: Kayak – The lifetime value of a customer Read More »
Ben Cook describes how brilliantly trained NASCAR Pit Crews inspired an amazing business consulting division. Be open to new opportunities and nimble enough to adapt. Dave Young: Welcome to the Empire Builders Podcast, teaching business owners the not so secret techniques that took famous businesses from mom and pop to major brands. Stephen Semple is
#102: PIT – Pit Crew Training to Business Training Read More »
After a soul searching sabbatical and a very smelly #2 experience, Suzie knew that she finally had the right idea at the right scale to be sustainable. Welcome Poo Pourri. Dave Young: Welcome to The Empire Builders Podcast, teaching business owners the not-so-secret techniques that took famous businesses from mom and pop, to major brands.
#101: Poo Pourri – 100,000 5 Star Poops Read More »
How do people think about your company? What do you do to support how they feel? How do you influence their feelings? Dave Young: Welcome to the Empire Builders Podcast, teaching business owners the not so secret techniques that took famous businesses from mom and pop to major brands. Stephen Semple is a marketing consultant,
#100: Brand & Branding – Feeling and Supporting that Feeling. Read More »
