Have you noticed, when a new business is taking an industry by storm; more times than not, this upstart is led by a “nutty” outsider? This outsider does not follow industry norms and in fact they often do something that is considered “crazy”. Not best practices: CRAZY. There is a temptation to dismiss these crazy […]
If you’re in business, you can’t escape the culture discussion, but I want to warn you about a culture that can creep in right under your nose and undermine all your plans. It’s toxic, and I call it camp culture. Have you ever been to summer camp as a kid? You make new friends. You
Camp Culture undermines The Empire Read More »
There are many books on business; however, these are our five favorites, probably because they are five of our mentors. The first is about achieving the right mindset for growing your empire, and the second is more nuts and bolts. The third is all about growing a sales team. The last two are about marketing
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To grow your empire, you’ll need cash! The more available money, the faster you can expandyour empire. That’s why “Cash flow is King!” In the beginning, managing cash flow is easy. You know what money is going out what cash iscoming in. You can keep it all in your head. You’re probably doing cash accounting
Seven Success Strategies to improve Cash Flow Read More »
I wanted to send a new drug regulation booklet to clients in a Cracker Jack Box. The booklet was the free prize inside. “But it’s not professional,” says Dave the Regulatory Manager. His words stink up the room. The death stroke to a creative campaign. As a marketer who specializes in business to business, I have
But it’s not professional… Read More »
Hi, Steven Semple here. Wizard of Ads partner. And, what I’d like to talk to you about today is how difficult it is to stand out amongst all of the different advertising that we’re competing with. And how if you do get an ad to standout to recognize it for how special it is. Back
Advertising Competition – Two Ads Out of 3,000 Read More »
Winning requires leadership. To win, you need to think differently. What most people do is hang out with people in their industry, read their industry magazine and chase the industry leaders. They ask, “what are the successful people in my industry doing” and do that. Hello, that is following. That is the very definition of
There is a famous quote from John Wanamaker: “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” Wanamaker sent us on a quest to determine “what is working.” It is a worthy quest. Enter the Yellow Pages. They figured how to twist the Wanamaker Question to their own advantage. “Put
Last Touch Marketing Data Read More »
In every industry there are a few “seemingly” blessed businesses that have all the customers they can handle… and then some. Customers line up to buy from them, often waiting months until they can be serviced. So strong is the customers desire that they will wait and wait—and pay top dollar—even though other sellers are
