Podcast

#113: Joseph Rosefield – Father of Peanut Butter

Apparently copywrite laws were pretty weak during the great depression, so, Joseph Rosefield started Peter Pan and Skippy peanut butter. Dave Young: Welcome to The Empire Builders Podcast, teaching business owners the not so secret techniques that took famous businesses from mom and pop to major brands. Stephen Semple is a marketing consultant, story collector

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#111 Marlboro Man – Mild as May to Rugged Cowboy

Smoking trends started to shift with men smoking more allowing Marlboro County to become Marlboro Country. Strong, confident and independent. Dave Young: Welcome to The Empire Builders Podcast, teaching business owners the not so secret techniques that took famous businesses from mom and pop to major brands. Stephen Semple is a marketing consultant, story collector,

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#107: Griffin Service – Pt. 2 – Turd buckets beware!

Tom Casey’s Griffin Service was sought after and sold because it became famous and stood for something. Do the work and treat people well. Dave Young: Welcome to The Empire Builders Podcast, teaching business owners the not-so-secret techniques that took famous businesses from mom and pop to major brands. Stephen Semple is a marketing consultant,

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#105: Just Do It – Nike – The everyday athlete anthem

Facts tell, but stories sell. Nike needed to break away from the crowd and so they related to the everyday athlete. Dave Young: Welcome to The Empire Builders Podcast, teaching business owners the not so secret techniques that took famous businesses from mom-and-pop to major brands. Stephen Semple is a marketing consultant, story collector, and

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