Podcast

#027 Michelin – A tale of content marketing circa 1900, how fine dining sells more tires

Way before “restaurants near me” and Google reviews, Michelin created their stars system for restaurants to sell more tires. Listen to a tale of very successful content marketing. Dave Young Welcome to the Empire Builder Podcast, teaching business owners the not-so-secret techniques that took famous businesses from mom and pop to major brands. Stephen Semple …

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#026 Doordash – Ding, dong, your food is here; how food delivery became an app

How well do you know your customer? What would you do to get to know them better? Would you become a pizza delivery driver? Four guys build the first food delivery app to solve a big problem for the restaurant industry. Dave Young: Welcome to the Empire Builders podcast, teaching business owners the not so …

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Supercuts Podcast Episode 025

#025: Supercuts – Find out what Big Macs and haircuts have in common.

How 2 hair stylist make over $20,000,000.00, five bucks at a time. Now that’s supersizing!!! Dave Young: Welcome to the Empire Builders podcast, teaching business owners the not so secret techniques that took famous businesses from mom and pop to major brands. Stephen Semple is a marketing consultant, story collector, and storyteller. I’m Stephen sidekick …

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#023: Dr. Brinkley – Way ahead of his time or complete quack?

Dr. Brinkley went to amazing lengths to market his business. It made him a multimillionaire in the 1920s. Today empire builders are doing the same thing. Only now they call it content marketing with lead magnets, tripwires and a funnel.  Dave Young: Welcome to the Empire Builders podcast, teaching business owners the not so secret …

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Dollar General

#019: Dollar General – What 75% of Americans won’t believe

You know that big yellow sign. 75% of all Americans live within 5 miles of a Dollar General. That’s right, 13,000 stores. Here is the amazing story of how J.L. Turner created this Empire. Dave Young: Welcome to the Empire Builders Podcast, teaching business owners the not so secret techniques that took famous businesses from …

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