How do people think about your company? What do you do to support how they feel? How do you influence their feelings? Dave Young: Welcome to the Empire Builders Podcast, teaching business owners the not so secret techniques that took famous businesses from mom and pop to major brands. Stephen Semple is a marketing consultant, […]
#100: Brand & Branding – Feeling and Supporting that Feeling. Read More »
HDTV was a great invention that made it tough on the make-up artists. Rea Ann Silva created a solution and a million sales later… Dave Young: Welcome to The Empire Builders Podcast, teaching business owners the not-so-secret techniques that took famous businesses from mom-and-pop to major brands. Stephen Semple is a marketing consultant, story collector,
#099: Beauty Blender – A million little sponges. Read More »
Clarence Birdseye was a very curious human and this lead him to owning 168 patents. To think he started as an 11 year old taxidermy teacher. Dave Young: Welcome to the Empire Builders Podcast, teaching business owners the not so secret techniques that took famous businesses from mom and pop to major brands. Stephen Simple
#098: Birdseye Frozen Food – Always Looking for a Better Way Read More »
1 Million followers on YouTube, crowd sourced distillery, whisk(e)y sommelier courses and a sought after consultant for the industry. Let’s listen up. Dave Young: Welcome to the Empire Builders Podcast, teaching business owners the not so secret techniques that took famous businesses from mom and pop to major brands. Stephen Semple is a marketing consultant,
#097: Daniel Whittington – The growth of a Whisk(e)y Empire Read More »
Job ad reads: If you are not a misfit do not apply. This was for the faculty. Teachers and professors had to think differently. Dave Young: Welcome to the Empire Builders Podcast, teaching business owners the not so secret techniques that took famous businesses from mom-and-pop to major brands. Stephen Semple is a marketing consultant,
#096: MIT – Media Lab – Humanizing Technology Read More »
What do you do to stop people from drinking to much alcohol? Get them to travel, of course. Witness the birth of the travel agency. Dave Young: Welcome to The Empire Builders Podcast, teaching business owners the not so secret techniques that took famous businesses from mom and pop to major brands. Stephen Semple is
#095: Thomas Cook Travel – The First Travel Agent Read More »
Ray Croc has nothing on Martha. She was a pioneer in every aspect of her business and is the woman who gave birth to franchising. Dave Young: Welcome to The Empire Builders Podcast, teaching business owners the not so secret techniques that took famous businesses from mom and pop to major brands. Stephen Semple is
#094: Martha Harper – The Mother of Franchising Read More »
It was never intended to be an Empire. She just wanted to make her work easier. Next thing you know. Gillette comes a knocking with a truck load of cash. Dave Young: Welcome to the Empire Builders Podcast, teaching business owners the not so secret techniques that took famous businesses from mom and pop to
#093: Liquid Paper – One Secretary’s Secret Read More »
This is what you do when you have a strange name and need everyone to remember you. Don’t be a little weird, stand on the edge of absurd. Dave Young: Welcome to the Empire Builders Podcast, teaching business owners the not so secret techniques that took famous businesses from mom and pop to major brands.
#092: Naugahyde – The Nauga is Ugly, but the Hyde is Beautiful Read More »
Lots of obstacles got in the way and with location being a big one, Dave Anderson figured out how to become famous for Bar-B-Que. Dave Young: Welcome to the Empire Builders Podcast, teaching business owners the not so secret techniques that took famous businesses from mom-and-pop to major brands. Stephen Semple is a marketing consultant,
