Podcast

#122: Sun Bum – People Surf in Frickin’ Michigan?

Turning a life long passion for creating characters into a brilliant brand that sold for 400 Million Dollars. Oh, and sued Taco Bell. Dave Young: Welcome to the Empire Builders Podcast, teaching business owners the not-so-secret techniques that took famous businesses from mom-and-pop to major brands. Stephen Semple is a marketing consultant, story collector, and

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#120: Barbie, Hot Wheels, Matchbox – On to the cars…

User experience versus the imagination. Matchbox light the imagination of playable toy car and Hot Wheels rolled out the playable version. Dave Young: Welcome to the Empire Builders Podcast, teaching business owners the not so secret techniques that took famous businesses from mom and pop to major brands. Stephen Semple is a marketing consultant, story

#120: Barbie, Hot Wheels, Matchbox – On to the cars… Read More »

#119: Barbie, Hot Wheels, Matchbox – Very Very Connected

Have you every heard of the Yukadoodle? It was parent’s favorite toy. Now learn how that turned into Barbie. Dave Young: Welcome to the Empire Builders Podcast, teaching business owners the not so secret techniques that took famous businesses from Mom and Pop to major brands. Stephen Semple is a marketing consultant, story collector and

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#117: Maker’s Mark – A story of doing what you’re supposed to.

Bill sells the family name and moves on from Whisky.  Marjorie knew he wasn’t happy and told him to make whisky again. Dave Young: Welcome to the Empire Builders Podcast, teaching business owners the not so secret techniques that took famous businesses from mom and pop to major brands. Stephen Semple is a marketing consultant, story

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#116: Smirnoff – What a roller coaster ride…

Two entrepreneurs, Russian Revolution, Prohibition, A-1 Steak Sauce, Grey Poupon mustard, two buddies having drinks over a failed business and a book turned movie. Dave Young: Welcome to the Empire Builders Podcast, teaching business owners the not so secret techniques that took famous businesses from mom-and-pop to major brands. Stephen Semple is a marketing consultant,

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#115: Singer – Built a Better Sewing Machine But Nobody Bought It Until…

Isaac Singer had 2 passions, being a travelling actor, and inventing and improving things. He used one to fund the other. Dave Young: Welcome to The Empire Builders Podcast, teaching business owners the not so secret techniques that took famous businesses from mom and pop to major brands. Stephen Semple is a marketing consultant, story

#115: Singer – Built a Better Sewing Machine But Nobody Bought It Until… Read More »

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